Go-To-Market Associate, Campaigns

The GTM Campaigns Associate supports FanDuel Predicts go-to-market activity across the biggest sports moments. Reporting to the Manager, GTM Campaigns, the role helps turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables. The position works across Marketing, Commercial, Media, and other key partners to keep teams aligned and ensure priority moments come to life cohesively across the customer journey.

• Support the development of GTM strategies for priority moments across the sporting calendar, bringing together business opportunities, campaign objectives, target audiences, key insights, and measures of success.
• Support the development of campaign value propositions and messaging with Commercial, Product, Media, Campaign Strategy, Creative, and other key stakeholders.
• Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and keeping teams aligned on ownership, key milestones, dependencies, and decisions.
• Support high-priority GTM campaigns alongside GTM Managers and contribute to the execution of secondary campaigns and ongoing sports moments.
• Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on business performance and evolving priorities.
• Surface risks and blockers, support campaign QA, and help ensure deliverables are ready for key business moments.
• Track campaign performance and work with Analytics and GTM leads to capture learnings that can improve future campaigns.
• Perform other duties as assigned by the Company to meet evolving business needs.

• A minimum of 1-2 years of relevant marketing experience.
• Strong project management and cross-functional coordination skills, with the ability to keep multiple workstreams organised and on track.
• Comfortable working with data and campaign performance metrics to support decisions and identify learnings.
• Strong written communication skills, with the ability to create clear briefs, updates, and decks from established strategy.
• A bias toward action and strong attention to detail, with a willingness to learn and take on increasing ownership over time.
• Customer obsessed, with a genuine interest in sports and the online gaming industry.
• Familiarity with tools across the marketing stack.

• Bachelor's degree in Marketing, Business, or a related discipline.

• Hybrid working arrangement.

• The applicable hourly range for this position is $37.98 - $47.60 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.

• An array of health plans to choose from, some as low as $0 per paycheck, including medical, vision, and dental insurance.
• Programs for fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO and sick leave), including paid personal time off and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance, with eligibility for short-term or long-term incentive compensation including cash bonuses and stock program participation.
• 401k with up to a 5% match.
• Life insurance and disability insurance.
• Commuter benefits.
• Pet insurance.
• Benefits differ across location, role, and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands including America's number one sportsbook, FanDuel Sportsbook; its iGaming platform, FanDuel Casino; FanDuel Racing; and its daily fantasy sports product, alongside FanDuel TV and FanDuel TV+. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, traded on the New York Stock Exchange (NYSE: FLUT).