Federations & Governing Bodies
Associate, Social & Influencer Marketing (External Agency Staff)
Entry Level
New York, United States
hybrid
Contract
Job description
About the Role
The NFL's social media team is seeking a Social Content Programmer to help manage the day-to-day creation, production, and execution of social content across the NFL's primary social channels. The person in this role will join the NFL's social programming team and help directly manage the league's social presence across several platforms and verticals. The position is with one of the NFL's third-party agency partners that provides services to the NFL; the selected individual will be an employee of that agency and not the NFL.
Key Responsibilities
- Plan, create, and publish content of all types directly on primary NFL social media platforms.
- Use strong news and social judgment to decide what is relevant to social audiences and what is not.
- Constantly evaluate how the NFL can enhance content and evolve distribution across various social media platforms.
- Identify stories and make editorial and packaging decisions that result in ideal social performance.
- Evaluate and interpret performance analytics to understand what is working and what is not, while being prepared to pivot at any time.
- Work alongside social managers on ideation and execution of editorial and marketing calendars.
- Collaborate with various internal stakeholders to coordinate social content initiatives and creative.
- Provide live and real-time coverage and support of NFL games and tentpole events.
Required Experience & Qualifications
- Bachelor's Degree.
- Minimum 2 years of social/editorial experience.
- Basic video and photo editing experience.
- Ability to work nights, weekends, early mornings, and holidays.
- Strong written and verbal communication skills.
- Strong organizational skills.
- Comprehensive knowledge of the NFL, all 32 teams, and players across the league.
- Ability to work well under tight deadlines and thrive in the 'always-on', 24/7 NFL news cycle.
- Strong eye for social-friendly content, with ability to understand what will perform well.
- Embody an enthusiastic, proactive can-do attitude.
- Embrace grit, free from ego or entitlement.
- Excel as a relationship builder, with the ability to influence.
- Eager learner, driven by passion rather than just ambition.
- Encompass an incredible work ethic with an agile mindset.
Preferred Skills
- Experience with Adobe Photoshop and Premiere Pro.
- Strong passion for the game and extensive understanding of all social media platforms.
Workplace
- This role requires onsite presence at an NFL office or stadium location; remote and/or hybrid working options are not offered.
- In-person work at NFL offices is a top priority to collaborate more effectively, build stronger connections, and maintain the culture that drives success.
- No relocation assistance will be provided.
Salary
- $30-$35 USD
- The NFL expects to hire near the middle of the range; only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected, would the NFL consider paying a salary or rate near the higher end of the range.
Benefits & Perks
- Comprehensive benefits offerings are available; details are handled by the third-party agency.
About the Company
The NFL is committed to building an inclusive work environment that reflects its incredible fan base, providing an environment of mutual respect where equal employment opportunities are available to all employees and applicants. Its core values are respect, integrity, team responsibility, and resiliency. The league's leadership attributes include building talent, executing with precision, inspiring others, living its values, knowing the business, and thinking big.
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