Customer Marketing Associate, Promotional Strategy

The Customer Marketing Associate, Promotional Strategy plays a critical role in shaping and scaling FanDuel Predicts' promotional ecosystem. The role leads the execution and continuous evolution of the All Customer Promotions strategy while contributing to broader promotional and loyalty strategy development. The postholder works cross-functionally with Operations, GTM, Commercial, Product, Legal, and external partners to ensure promotions are executed seamlessly and designed and optimised to drive customer engagement and retention.

• Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
• Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time
• Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial), defining promotional objectives and needs, providing feedback, and tracking delivery
• Help drive the forecasting process for all Predicts promotions, and monitor promotional performance and cost reporting to measure success
• Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimisations for future promotional efforts
• Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
• Conduct ongoing competitor tracking to gain a deeper understanding of promotional capabilities across the market landscape and identify opportunities for differentiation
• Help shape the broader loyalty strategy, contributing insights on how promotions ladder into long-term retention and customer value

• 1-3 years of experience in marketing, preferably in gaming, sports, or a highly-regulated industry
• Proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organisational skills, project management skills, and ability to multi-task and prioritise
• Data-driven mindset and strong analytical skills, using data to tackle problems and translate results into recommendations
• Strong understanding of promotions, loyalty programs, and customer retention strategies
• A positive attitude and enjoyment of opportunities to collaborate with others
• Ability to work in a fast-paced, dynamic environment with tight deadlines
• An avid sports and gaming fan who has played FanDuel or competitive products
• Willingness to work some non-traditional hours

• Bachelor's degree or equivalent industry experience
• Knowledge of sports and/or experience working within a heavily regulated industry

• Hybrid working arrangement

• $35.10 - $43.75 USD per hour, dependent on a variety of factors including relevant experience, location, business needs and market demand

• An array of health plans to choose from, some as low as $0 per paycheck, including programs for fertility and family planning, mental health support, and fitness benefits
• Generous paid time off (PTO and sick leave)
• Annual bonus and long-term incentive opportunities based on performance
• 401k with up to a 5% match
• Commuter benefits
• Pet insurance
• Medical, vision, and dental insurance; life insurance; disability insurance
• Eligibility for short-term or long-term incentive compensation, including cash bonuses and stock program participation
• Paid personal time off and 14 paid company holidays
• Paid sick time in accordance with all applicable state and federal laws
• Benefits differ across location, role, and level

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands including America's #1 Sportsbook, FanDuel Sportsbook; its iGaming platform, FanDuel Casino; FanDuel Racing; and its daily fantasy sports product. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, traded on the New York Stock Exchange (NYSE: FLUT).