Director, Sales – HOKA Lifestyle (EMEA)

This role leads the growth of HOKA's Lifestyle wholesale business across EMEA. It shapes and executes the regional commercial North Star, building sustainable sales, revenue and profit growth while strengthening brand demand and strategic retail partnerships. Working closely with the EMEA leadership team and cross-functional partners, the postholder leads a consumer-centric, omnichannel commercial approach for direct markets and develops a high-performing Lifestyle sales and commercial organisation.

• Own and lead the EMEA Lifestyle wholesale commercial strategy, translating long-term ambitions into clear market, category, distribution and financial plans.
• Drive delivery of regional sales, profit and margin objectives, including forecasting, inventory management, commercial reporting and clearance programmes.
• Build trusted, long-term relationships with Lifestyle specialty and strategic retail partners, identifying opportunities for sustainable growth and new business.
• Act as the decision-maker for Lifestyle wholesale sales activity across EMEA direct markets and develop strategic account roadmaps.
• Lead retail partnership, selling and distribution strategies that grow market share and strengthen consumer demand for HOKA.
• Partner closely with Marketing, DTC, Finance, Operations, Sales Planning and other stakeholders to align plans and deliver a joined-up EMEA strategy.
• Lead, coach and develop the EMEA Lifestyle sales team, creating clarity, accountability and an inclusive, high-performance culture.
• Use market intelligence, consumer insight, sales analysis and KPIs to make commercial decisions and respond to the competitive landscape.
• Champion Deckers values, diversity, equity and inclusion, and represent HOKA as a collaborative brand ambassador across the organisation.

• Thinks strategically and takes a long-term, big-picture view, setting clear priorities and KPIs that create value.
• Builds diverse, effective teams, develops talent through timely coaching and creates an environment where people feel recognised and valued.
• Holds self and others accountable for business results, communicating objectives clearly and prioritising resources against strategic initiatives.
• Uses consumer insight, data and fresh perspectives to identify opportunities, solve problems and drive continuous improvement.
• Leads authentically and consistently, aligning actions with values and addressing behaviours that do not reflect Deckers' commitments.
• Builds connection across functions and levels, adapting communication for different audiences and balancing the needs of multiple stakeholders.
• Demonstrable success leading wholesale sales and commercial teams in a complex, cross-functional or matrix environment.
• Strong knowledge of the European retail landscape and the footwear industry.
• A track record of growing lifestyle brands, developing new business and managing sales, margins and profitability.
• Commercial and consumer-focused judgement, supported by strong analytical, forecasting and inventory-management capability.
• Excellent communication, influencing, presentation and public-speaking skills, with the confidence to engage stakeholders at every level.
• An inclusive and inspirational leadership style, with the ability to build and develop high-performing teams across different functions and nationalities.
• Flexibility to travel and work varied hours at short notice when required by the business.

• Experience with a footwear, apparel, accessories or consumer goods brand.

• Hybrid and flexible working environment.

• Competitive pay and bonuses, with a variety of competitive compensation programmes to foster career development, reward success and show employees they are valued.
• Generous holidays plus bank holidays and some time away from work; generally half-day Fridays if work is finished for the week.
• Extras, discounts, perks and volunteering opportunities, including generous discounts and community-based programmes.
• Growth and development opportunities and support for personal and professional development, including a Global Mentorship Programme.
• Hybrid and flexible working environment.