Senior Brand Manager

The Senior Brand Manager is a senior role responsible for commercial partner brand consultancy, guideline governance and the day-to-day brand interface with UEFA and internal partnerships teams. The role involves advising Media, Sponsorship and Licensing partners on the use of UMCC IP, overseeing a consistent approach to brand guidelines and approvals, representing Relevent with the UEFA Brand team, and driving consistent UMCC brand usage within Relevent. The position reports to the Head of Marketing and works closely with UC3, the UEFA Brand team, commercial partners and their agencies.

• Maintain a thorough understanding of the competition brands represented, their identities, positioning and guidelines.
• Contribute partner, market and audience insights, emerging trends and commercial opportunities to the development and evolution of competition brand strategies and identities, ensuring commercial initiatives support long-term brand objectives.
• Support Relevent commercial teams in the development of innovative, consistent brand guidelines that balance protection and flexibility for partners.
• Act as the first line of brand stewardship across commercial partnerships, ensuring partner activities respect and reinforce the competition brands.
• Ensure a consistent approach to approvals and execution of brand assets across all partners, supporting Account Management teams who manage day-to-day approvals, monitoring compliance and escalating exceptions or new applications requiring specialist input.
• Lead partner brand onboarding, education and ongoing engagement, including commercial partner brand inductions and workshops that educate partners and their agencies on brand guidelines and the approvals process.
• Coordinate the distribution and application of approved brand guidelines, assets and toolkits, translating brand direction into practical, commercially relevant applications and identifying opportunities to strengthen partner effectiveness and competition brand equity.
• Act as the central point of contact for brand approval queries within Relevent and across the partner ecosystem, and for creative needs with external agencies and partners.
• Serve as the key point of contact for UC3 and the UEFA Brand team on partner brand consultancy and creative approvals, working with them to evolve guidelines and processes that unlock maximum value for partners.
• Collate and consolidate sponsor recognition branding for the season and Finals, manage access to the UEFA Brand Centre for all commercial stakeholders, and drive consistent UEFA brand usage across Relevent, including the creation of internal UMCC and Relevent document templates.

• Proven experience in brand management, IP usage and commercial executions within the sports or entertainment industry.
• Experience managing brand approvals within a rights holder environment.
• Track record of presenting to and collaborating with commercial leadership teams and partners.
• Experience influencing and aligning multiple stakeholders across client, partner and agency teams.
• Strong eye for creative and design.
• Excellent stakeholder management, with the ability to influence, inspire and negotiate across multiple parties.
• Confident communicator, able to educate, inspire and advise partners as an ambassador for the UEFA brand.
• Pragmatic, with an ability to balance brand protection with commercial flexibility and innovation for partners.
• Exceptional attention to detail.
• Autonomous, with the gravitas and senior presence to represent Relevent and UEFA.
• Innovative mindset, motivated by finding new ways for partners to activate IP and championing collaboration to get to the best solutions for the brand.
• A passion for the difference sport makes around the world.
• Ability to build trusted, long-term relationships.
• A collaborative, low-ego approach and a willingness to help.
• High personal standards, with resourcefulness and tenacity.

Relevent Football Partners is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men's club competitions globally.