Manager, Brand Media

This position plays a key role in the development and execution of the adidas Brand Media strategy and operations across the Pacific market. Reporting to the Senior Manager, Digital Activation, the role is responsible for building, developing and executing the Pacific Brand Media strategy, with a focus on leveraging Brand Media investment against key Brand Health KPIs and commercial objectives. It leads the local media strategy, ensuring a horizontal approach to media planning and buying, and acts as a key point of contact for managing the media agency.

• Own and execute the adidas Pacific Brand Media strategy, translating global direction into locally relevant media plans across Australia and New Zealand.
• Plan and optimise year-round paid media activity, ensuring our investment delivers strong brand visibility, engagement and commercial impact.
• Monitor and improve key brand health metrics, including awareness, reach, frequency, share of search and search volume.
• Partner with Brand Communications, Digital Activation, Performance Marketing and agency teams to bring major campaigns to life across Rugby, Outdoor, Originals, Running, Football and Training.
• Collaborate with our Performance Marketing team and affiliate partners to deliver a connected, full-funnel media approach across the consumer journey.
• Lead our media agency relationship, overseeing campaign planning, briefing, execution, performance and continuous improvement.
• Work with partners including Google, Meta and Pinterest to explore new opportunities, test emerging formats and improve media effectiveness.
• Identify emerging media trends, test new approaches and share actionable insights with our Emerging Markets and Global teams.
• Adapt media plans to capitalise on unexpected sporting moments, cultural opportunities and local retail priorities.
• Manage media budgets (MAEX), ensuring accurate forecasting, effective investment allocation and alignment with adidas brand guidelines.

• University degree in Business, Marketing, Communications or a related discipline.
• Approximately 5–8 years of relevant experience in media, marketing or a related field.
• Strong experience in paid media strategy, planning and buying.
• Demonstrated experience managing media budgets, working with external agencies and delivering integrated marketing campaigns.
• Strong understanding of media planning, buying and activation across paid media channels, with the ability to translate global strategies into effective local campaigns.
• Experience managing significant media investments, forecasting budgets and optimising spend to maximise effectiveness.
• Confidence interpreting media performance, brand health metrics and consumer insights to inform decisions and drive continuous improvement.
• Familiarity with media platforms, analytics tools, measurement frameworks, attribution and marketing effectiveness.
• Proven ability to build strong relationships, influence stakeholders and lead external agency partners to deliver results.
• Ability to manage multiple campaigns, competing priorities and complex timelines in a fast-paced environment.
• Understanding of channel-first creative and the ability to guide agencies and internal teams towards effective, engaging media execution.
• Ability to turn complex data and strategic recommendations into clear, compelling stories for different audiences.
• A proactive, solutions-focused mindset with the confidence to balance long-term strategy and hands-on execution.

• Experience across both brand-building and performance-focused campaigns.
• Experience in a consumer-focused brand, media agency or similarly fast-paced marketing environment.

The company believes that through sport, it has the power to change lives.