Clubs, Teams & Franchises
Brand Activation Manager
Mid Level
London, United Kingdom
in office
Full time
Job description
About the Role
Leads the development and delivery of high-quality activation across a portfolio of commercial partnerships, with particular ownership of the highest-level partnerships. It is responsible for translating partner and Club objectives into impactful campaigns that strengthen relationships, grow audiences and maximise value. Working closely with the Brand Activation Lead and wider marketing teams, the post-holder takes ownership of partner strategy, activation delivery and additional marketing projects outside of partnerships.
Key Responsibilities
- Own and lead a portfolio of partnerships marketing rights, developing season-long activation strategies.
- Ensure contractual rights are delivered to a high standard, contributing to partner satisfaction.
- Lead complex activation campaigns from planning through to delivery, coordinating internal and external stakeholders.
- Track activation performance throughout the season.
- Use data, insight and learnings to improve future activations and demonstrate partner value.
- Lead effective collaboration across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights.
- Take ownership of selected projects beyond the core partnership remit, including external collaborations and celebrity and talent opportunities.
- Share best practice and improve processes and ways of working across the Brand Activation team.
- Support, coach and develop Brand Activation Executives, providing clear direction and opportunities to take ownership.
- Work closely with the other Brand Activation Manager to ensure consistency, collaboration and a joined-up approach across the team.
Required Experience & Qualifications
- Experience in brand activation, partnership marketing, sponsorship or integrated marketing.
- Strong understanding of sponsorship rights and how to maximise value beyond contractual delivery.
- Strong project management and communication skills.
- Confidence using data and insight to measure performance and improve activity.
- Experience as a collaborative leader supporting or developing junior team members.
- Proactive and creative approach, with comfort working in a fast-paced, high-profile environment.
- Embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others.
- Adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
- Act as an ambassador for diversity, equality and inclusion, treating others fairly in line with the Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels.
- Create a safe environment and act to protect all young people and vulnerable adults either in your care or attending club premises, reporting any concerns to the Safeguarding Lead.
- Report any misconduct or suspected misconduct to the HR Department.
Preferred Skills
- Educated to degree level or equivalent marketing qualification.
- Experience in sport, entertainment or lifestyle marketing.
- Knowledge of international fan engagement and global brand building.
The Application Process
Applications are reviewed on a rolling basis, so early submission is encouraged.
- Apply as early as possible, as the position may be filled before the advertised date.
- Successful applicants must complete a DBS Check prior to starting employment; depending on the role, other child protection screening may also be required.
- Reasonable adjustments to the recruitment process are available on request.
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