Brand Manager (12-month Maternity Cover)

Will manage a portfolio of brands within a focused marketing team, reporting to the Brand Marketing Director. It supports a wide range of ATL and BTL offline UK marketing activities, campaigns and brand partnerships to build brand awareness and drive sales performance for leading supplement brands. The successful candidate will work in a hands-on, fast-paced environment and contribute to new product development, brand assets, events and ongoing brand performance monitoring.

• Manage a portfolio of brands.
• Support a wide range of ATL and BTL offline UK marketing activities, including high-profile advertising (e.g. radio, print and outdoor) and celebrity brand ambassador campaigns (e.g. Tess Daly and Gabby Logan), to build brand awareness and drive sales performance for leading supplement brands.
• Manage and deliver key campaigns and brand partnerships, which may include third-party licensed products, celebrity brand ambassador and charity partnerships, offline BTL communications, and sampling.
• Engage internal teams on brand plans and input into cross-functional campaign requirements.
• Manage contractual requirements, build relationships and act as key contact with external stakeholders.
• Support brand requirements for new product development and define launch plans.
• Develop and maintain brand assets and promotional materials, ensuring they are up to date and compliant with industry regulation.
• Assist in organising internal and external marketing events and prepare brand presentations for sales and export stakeholders.
• Maintain a record of expenditure, ensuring brands and campaigns are managed within budget.
• Monitor ongoing brand performance (e.g. Circana data).

• Extensive years of brand management and marketing experience.
• Experience or interest in the area of healthcare and nutrition and managing a licence brand.
• Offline marketing experience.
• Excellent attention to detail and good consumer and technical writing skills.
• Ability to manage multiple projects and deadlines and comfortable working within a small team in a hands-on, fast-paced environment.
• Excellent organisation skills with the ability to be flexible and embrace change.

• Ideally a FMCG branded background.

• Hybrid working: 3 days in office, 2 days working from home.
• Core working hours are 9:30am to 5:00pm, 40 hours per week, worked over five days, Monday to Friday.

• 24 days annual leave plus bank holidays.
• Birthday day off.
• Bupa dental cover.
• Private medical insurance.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.
• Enhanced maternity or paternity leave.
• Company events.

It has pioneered advances in nutritional healthcare products for over 50 years, and its range includes many of Britain's leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.