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Product Manager, Streaming Platform: Player & Advertising Technology
Mid Level
Santa Monica, United States
in office
Full time
Digital, Product & TechProduct ManagementEngineering & Development
Job description
About the Role
Owns the video player for the Red Bull Streaming Platform, which powers Red Bull TV, ServusTV On and Rally.TV on mobile, web, connected TV and game console apps. The Product Manager leads the Player Squad, a cross-platform team of player engineers drawn from the native apps, smart TV and web engineering teams. The role owns the vision, roadmap and quality bar for every player and player SDK the platform ships, and works with encoding, Ad Operations, tenant and client product teams across Austria and the United States.
Key Responsibilities
- Lead the Player Squad, setting priorities, running planning and refinement, and acting as the single product owner for player engineers drawn from the Apple, Android, Roku, smart TV and web engineering teams.
- Own the vision, strategy and roadmap for the video player and player SDKs across Apple, Android, Roku, smart TV, game console and web, defining the next three years and sequencing the work.
- Own the end-to-end playback experience for live, linear and video on demand over HLS and DASH, including DRM, adaptive bitrate, multi-audio and subtitle tracks, player controls, and interactive features such as live timeline events, multi-view and in-player overlays.
- Own advertising within the player, defining and prioritising the ad insertion roadmap across client-side, server-side and server-guided ad insertion, and owning how ads render, track and are measured from SCTE-35 markers and HLS date range tags through VAST and VMAP responses.
- Collaborate with the encoding team on ad signalling and insertion across streams and on the AWS Elemental Media Services stack (MediaLive, MediaPackage, MediaTailor), and with Google Ad Manager and Ad Operations on ad decisioning, configuration and reporting.
- Triage feature requests from the Red Bull TV, ServusTV On and Rally.TV tenants and client product teams, consolidate them into one prioritised player backlog, and communicate decisions and trade-offs back to requesters.
- Define and hold a high quality and user experience bar, including the player test strategy with QA, device coverage, ad scenario matrices and pre-event live readiness, and define and review success metrics covering quality of experience, ad fill and completion
- And interactive feature adoption using Datadog, Datazoom and ad server reporting.
- Own the product side of shared video player SDKs used by Red Bull native apps and web properties, including integration guidelines, versioning, release cadence, and support for integrating teams, and manage player and advertising vendor relationships, including SDK licensing
- Ad server and measurement partners, build versus buy decisions, and standard vendor contracts with Legal and Procurement.
- Lead player incident triage during live events and for playback or advertising escalations, maintain player documentation, runbooks and ad integration guidelines, and ensure player certification, accessibility (captions, audio description, European Accessibility Act)
- Privacy and platform store requirements are met on every device family.
- Champion collaboration between design, the Player Squad and client engineering teams, build cross-team, cross-department and cross-cultural relationships with technical and business stakeholders, and prioritise user stories
- Defects and enhancements to deliver the player vision through full-lifecycle product delivery.
- Lead research into emerging player and advertising capabilities such as interactive and shoppable formats, multi-view and personalised ad experiences, and analyse what leading streaming services ship to identify where the Red Bull Streaming Platform leads or lags.
- Communicate and manage stakeholders across the three tenants, Santa Monica, Salzburg and two time zones, including distilling requirements, facilitating verbal and written discussion
- Using collaborative tools to sketch and define preliminary playback and advertising experiences and user journeys across TV, mobile and web, building presentations and demos, writing PRDs and technical specifications, and reporting milestones.
Required Experience & Qualifications
- Fluent in English.
- 3+ years of experience in Product Management owning a video player, streaming playback or video advertising product.
- Deep working knowledge of HLS and DASH streaming protocols, including manifests, adaptive bitrate, low latency and DRM (FairPlay, Widevine, PlayReady).
- Hands-on experience and expertise in video advertising technology: client-side, server-side and server-guided ad insertion; SCTE-35 markers and HLS date range tags; VAST and VMAP; Google Ad Manager for video; and ad measurement and viewability.
- Experience with the AWS Elemental Media Services suite (MediaLive, MediaPackage, MediaTailor) or equivalent live streaming infrastructure.
- Familiarity with interactive player features such as multi-view, live timeline events, in-player overlays and shoppable or data-driven formats.
- Experience leading a squad of engineers and setting the quality bar for what ships, including test strategy and release readiness.
- Experience with quality of experience and ad performance tooling such as Datadog, Datazoom, Conviva or ad server reporting, and a track record of using data to make product decisions.
- Experience managing player and advertising vendors, including SDK licensing and build versus buy decisions.
- Comfortable working directly with engineers on technical topics: reading manifests, logs and ad responses, and reproducing playback issues on device.
- Experience leading the agile development process, including conducting sprint planning, daily stand-ups, sprint reviews, and retrospectives.
- Ability to influence and lead high performing, cross-functional teams.
- Strong project management skills, including follow-up with stakeholders across Santa Monica, Salzburg and tenant teams, staying on top of deadlines, proactively communicating changes in delivery dates or scope to management and team leads, and exhibiting excellent teamwork
- Problem-solving and strategic thinking.
- Outstanding written and oral communication, with daily interaction with stakeholders including engineering, legal counsel, product management and programme management.
Preferred Skills
- German is advantageous.
- Experience with player frameworks on connected TV, game console and web platforms such as AVPlayer, ExoPlayer and Media3, Roku, Shaka Player or Bitmovin.
- Experience with live sports or event streaming at scale, including FAST and linear channels.
Workplace
- Austria and the United States, including Santa Monica and Salzburg, with collaboration across two time zones.
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