Sporting Fashion & Goods
Intern Trade Marketing & Marketing Activation
Pre-career
Utrecht, Netherlands
in office
Internship
Job description
About the Role
This internship supports the Central Cluster marketing team in planning and executing PUMA marketing campaigns and activations across lifestyle, teamsport, run and train (HYROX). The role covers event and product launch support, influencer and PR activity, and social media localisation, working closely with PR agencies, retailers, customers and internal stakeholders. The internship runs for approximately six months at 40 hours per week, starting in January or February 2027, with the exact start date arranged individually.
Key Responsibilities
- Support the planning and execution of PUMA marketing campaigns and activations across lifestyle, teamsport, run and train (HYROX), including tracking campaign performance across influencer, PR, social and event activities.
- Assist in the organisation and execution of events, in-store activations and product launches, and support order follow-ups for retailers, influencers and artists.
- Contribute to influencer and creator marketing activities, including research, coordination and product seeding.
- Support PR activities, including press sample management, reporting and handling press and customer inquiries.
- Coordinate with PR agencies, retailers, customers and internal stakeholders.
- Assist in the localisation and execution of social media content in line with brand guidelines.
- Support the preparation of presentations, marketing materials and sell-in meetings.
- Provide general support to the marketing department and contribute to a wide range of projects and day-to-day operations within the Central Cluster marketing team.
Required Experience & Qualifications
- Enthusiastic, proactive and flexible, with the drive and stress-resistance to manage multiple tasks under time pressure.
- Service-oriented and representative, taking initiative and responsibility.
- Affinity with lifestyle and sports.
- Valid category B driving licence.
- Proficient in Dutch and English.
- Currently a 3rd or 4th year HBO or WO student undertaking a working internship.
Workplace
- Based at PUMA's modern hub in the centre of Utrecht.
Benefits & Perks
- Several colleagues have successfully transitioned into full-time roles after completing their internships.
- Regular team sports activities, such as group runs or participating in HYROX events.
- A strong focus on performance alongside team spirit and an active lifestyle.
The Application Process
Applying for a job at PUMA is easy, and every application is reviewed by real people committed to fairness, transparency and equal opportunity.
- Apply online and follow the steps to upload your application.
- No automated systems or AI tools are used to make hiring decisions; every decision is made by real people with real judgment and accountability.
- AI-supported functions may be used for isolated organisational steps, such as scheduling interviews, but these have no influence on decisions in the application process.
About the Company
PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in its candidates, defined by values of being driven, vibrant and together, and provides equal opportunities for all job applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age or disability.
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