Manager eCommerce

Douyin plays a key strategic role in accelerating the organisation's digital brand social eCommerce strategy in China, and winning on Douyin while delivering a premium end-to-end consumer experience is central to this role's success. The position supports overall store management and is accountable for the commercial and operational KPIs of the respective stores, working externally with partners and internally with a broad set of stakeholders to deliver results. It sits within the Digital team and works closely with platform marketing teams, digital buying and trading teams, the Digital Hub, eCommerce Digital Operations, and eCommerce Business Planning & Analytics, as well as media planning and buying agencies and external agencies and technology partners.

• Support the store senior manager with overall store management, taking accountability for all commercial and operational KPIs for the respective stores and working with external partners and internal stakeholders to deliver results.
• Support daily store operations, including products and live-streaming, working closely with the DP and the Douyin platform xiaoer, and internally with the buying team, operation team, and customer service team.
• Support and take accountability for shop management, including building the DY FP direction store activation calendar and business plan, DP/vendor management, traffic management, and store site design, feature, and innovation management.
• Support, drive, and own communication with all internal stakeholders, particularly brand marketing teams, to drive a premium shopping experience on the platform.
• Plan and launch adi-talk, event live streaming, and big DY IP moment events to live-stream, achieving brand awareness on the DY platform.
• Assist in managing and steering platform needs with key eCommerce functions such as OMB, Digital Analytics, Digital Operations, Consumer Service, and Program Delivery, including defining top business opportunities each season, optimising slow-moving products
• And maximising opportunity on top sellers.
• Support and drive regular communication with senior management teams through reporting, analysis, and optimisation of store performance with key levers and opportunities for improvement.
• Provide product insight reports focused on action recaps and learnings from daily business operation, summarising learnings and action proposals for the next season and providing insights and recommendations to eCommerce Buying for future season planning.
• Manage external agencies and technology partners to meet agreed targets.
• Quickly learn and deep dive on Douyin platform mechanisms to run the store well.

• Bachelor's or Master's degree required.
• Solid years in the consumer industry with at least 5 years in eCommerce business.
• Strong experience in working with platforms.
• Experience in planning and managing budgets across channels while achieving high volume growth targets.
• Strategic thinking and daily running business skillset to achieve high performance.
• Ambitious and results and profit oriented.
• Curious and passionate about eCommerce and the contribution of the different traffic channels, comfortable with the rapid evolution of eCommerce technology and excited to continue developing knowledge, skills, and experience.
• MNC background and sensitivity in a cross-cultural environment.
• Strong written and verbal communication and interpersonal skills, collaborative and able to build strong relationships quickly.
• Excellent English language skills.
• Strong affinity with sports culture and consumer trends.

• Experience with attribution modelling is a plus.

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