Hospitality Social & Content Executive

Is responsible for bringing Barclays Hampden's hospitality experiences to life through engaging, authentic and impactful social media, digital content and storytelling. It works across matchdays, concerts and major events to capture the atmosphere, people, food, spaces and experiences that make hospitality at Barclays Hampden special. The successful candidate will help drive awareness, engagement, enquiries and hospitality sales, working collaboratively with Commercial, Marketing, Communications and Digital colleagues.

• Co-develop and deliver a dedicated social and content plan, including recurring content formats and campaigns, to promote hospitality at Barclays Hampden and build awareness throughout the year.
• Create engaging, high-quality content across relevant social platforms, including short-form video, photography and written content.
• Proactively identify content opportunities and capture and publish live content on matchdays, concerts and major events, showcasing the full hospitality experience from arrival and dining through to seats, atmosphere and behind-the-scenes moments.
• Work with internal creative resources and external suppliers to produce premium photography, video and campaign assets.
• Develop content that communicates different hospitality products, experiences and reasons to purchase, supporting key sales periods, product launches, availability messages and last-chance opportunities.
• Bring a strong customer perspective to campaigns, helping potential guests understand what an experience at Barclays Hampden feels like, and develop customer testimonials, case studies and user-generated content that provide authentic advocacy
• Identifying and telling stories around the people and experiences behind the hospitality.
• Act as a brand guardian for all hospitality content, ensuring a consistent premium tone, visual identity and customer experience across all channels, and that content reflects the premium positioning and brand standards of Barclays Hampden.
• Work collaboratively with Commercial, Marketing, Communications and Digital colleagues to ensure hospitality is appropriately represented across wider channels and campaigns.
• Analyse social, content and website performance to identify content themes and campaigns that generate the highest engagement, enquiries and bookings, produce regular performance reports and recommendations for hospitality stakeholders
• And monitor and track performance across content campaigns to identify the most optimum means of turning awareness into sales conversion.
• Monitor relevant trends across football, sport, hospitality and social media and identify opportunities for Barclays Hampden to stand out.
• Any other reasonable duties as directed by the Head of Communications / Commercial Director.

• Experience working in social media, content, digital marketing or a similar role.
• Strong understanding of major social platforms and content formats.
• Demonstrable experience creating engaging short-form video and social-first content.
• Ability to capture high-quality content using a smartphone and/or camera.
• Strong organisational skills and the ability to work across multiple campaigns and deadlines.
• Commercially minded, with an understanding that great content should ultimately contribute to business results.
• Comfortable working flexibly, including evenings and weekends around fixtures and events.
• Experience using Meta Business Suite, LinkedIn and short-form video platforms.
• In depth experience navigating Facebook, Instagram, LinkedIn, TikTok, WhatsApp, X & YouTube.
• Understanding of paid social campaign optimisation.
• Experience in photography and videography.