Manager, Strategic Accounts Marketing

This role will develop and execute marketing strategies across Strategic Accounts in EMEA, strengthening brand relevance, driving consumer engagement and supporting sustainable commercial growth. It will translate brand and category priorities into compelling, account-specific marketing strategies and consumer experiences across digital and physical touchpoints. The role works at the centre of a cross-functional network of Sales, Brand Marketing, Product, Merchandising and Retail Partners, connecting brand strategy, consumer insights and commercial opportunities.

• Own the Strategic Accounts strategy by building and delivering annual and seasonal marketing plans for each account, ensuring every activation is on-brand and relevant to the partner.
• Lead integrated go-to-market by driving omnichannel plans across retail, digital, media, content and activations, with consumer-first storytelling that builds brand equity, recruits new consumers and converts.
• Shape strategic partnerships by partnering with Sales and Merchandising to turn business priorities and consumer insights into joint plans with key retailers, influencing their priorities and unlocking new growth opportunities.
• Maximise marketing investment by managing the Strategic Accounts budget and allocating it to the highest-impact brand and business opportunities.
• Deliver measurable results by tracking consumer, campaign and sales performance, turning insights into clear actions, and aligning internal teams, partners and agencies to deliver.
• Develop and execute marketing strategies across Strategic Accounts in EMEA to strengthen brand relevance, drive consumer engagement and support sustainable commercial growth.
• Translate brand and category priorities into compelling, account-specific marketing strategies and consumer experiences across digital and physical touchpoints.
• Work at the centre of a cross-functional network of Sales, Brand Marketing, Product, Merchandising and Retail Partners to connect brand strategy, consumer insights and commercial opportunities.

• Strategic, consumer-focused and commercially minded marketer who can combine long-term thinking with strong execution.
• Five to seven years of relevant marketing experience.
• Proven track record of developing and delivering marketing plans with major retail, wholesale or marketplace partners.
• Strong understanding of omnichannel marketing across retail, digital, media, content and consumer activations.
• Strong commercial acumen and budget-management experience, with the ability to connect marketing strategy and investment to brand and business growth.
• Analytical mindset, turning consumer, campaign and commercial insights into action, combined with a strong understanding of consumer and cultural trends.
• Excellent communication, project-management and relationship-building skills.
• Experience leading complex cross-functional projects and the ability to influence and align multiple stakeholders.
• Fluent English.
• University degree in Marketing, Business or a related field, or equivalent professional experience.
• A genuine passion for The North Face, exploration and the outdoor lifestyle.

• Experience within Strategic Account, Trade, Wholesale, Retail or Consumer Marketing.
• Experience in the outdoor, sporting goods, fashion or lifestyle industry.
• Additional European languages.

The North Face is the premier exploration company in the world, sparking curiosity, daring to disrupt, and creating communities connected by the spirit of adventure. As part of VF Corporation, it offers an international environment where collaboration, curiosity and different perspectives are valued, and the opportunity to work with one of the world's most recognised outdoor brands and help shape how The North Face shows up with some of its most important retail partners.