Insights Analyst (12 Month FTC)

The Digital Insights Analyst joins the Commercial Development team, reporting to the Commercial Insights Manager, and acts as the club's lead subject matter expert for Google Analytics 4 (GA4). The role drives best practice in digital measurement while delivering actionable insights that support commercial growth, fan engagement and business performance. The successful candidate combines technical expertise in analytics implementation, measurement and reporting with strong communication and storytelling skills, translating complex datasets into compelling narratives for stakeholders across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.

• Act as the club-wide subject matter expert for Google Analytics 4 (GA4), establishing best practice, standards and governance across Commercial, Marketing, CRM, Digital Product and Fan Engagement teams.
• Lead the ongoing development and optimisation of the club's GA4 measurement framework, ensuring consistency, accuracy and scalability across all digital properties.
• Design, implement and maintain GA4 tracking architecture, including events, parameters, custom dimensions and audience definitions.
• Lead tagging strategy and governance through Google Tag Manager (GTM), including tagging audits and quality assurance checks to ensure data accuracy and integrity.
• Partner with Digital Product, Marketing and Engineering teams to define tracking requirements for new features and campaigns.
• Develop dashboards and reporting solutions that enable stakeholders to take action and improve business performance.
• Analyse website, app and campaign performance to identify opportunities to increase engagement, conversion, retention and commercial value.
• Deliver impactful insight products, executive dashboards and performance narratives that empower senior stakeholders to make data-driven decisions.
• Translate complex datasets into compelling stories and actionable recommendations for both technical and non-technical audiences.
• Build trusted relationships with stakeholders across the business, proactively identifying opportunities where data and insights can support strategic decision-making.
• Support marketing measurement, attribution analysis and conversion optimisation initiatives.
• Operate effectively within a fast-paced, high-profile environment while managing multiple concurrent projects and stakeholder requests.

• Experience in digital analytics, web analytics, customer insights or a related field.
• Strong expertise in Google Analytics 4 (GA4), including implementation, event tracking, reporting and administration.
• Experience using Google Tag Manager (GTM) to develop and maintain tagging frameworks.
• Strong understanding of digital measurement, attribution, conversion tracking and web analytics best practice.
• Experience designing and delivering dashboards, reports and data visualisations using Power BI or similar tools.
• Strong SQL skills, with experience querying and analysing structured datasets.
• Ability to analyse digital customer journeys, conversion funnels, campaign performance and user behaviour.
• Experience translating business requirements into meaningful reporting and insight solutions.
• Excellent data storytelling skills, with the ability to communicate complex insights clearly to non-technical audiences.
• Advanced PowerPoint and presentation skills, with experience producing executive-ready materials.
• Strong stakeholder management and influencing skills, with the ability to build credibility across a wide range of audiences.
• Commercially minded, with the ability to connect analytical findings to business outcomes and identify opportunities for growth and engagement.
• Highly organised, with the ability to manage multiple projects, priorities and deadlines in a fast-paced environment.
• Experience working collaboratively with cross-functional teams to deliver business impact.

• Experience with Databricks.

• Based at the club's offices, where colleagues work together on site to enable connection and innovation.

• Annual Incentive Scheme.
• 25 days annual leave plus bank holidays, with the opportunity to purchase additional holiday days.
• Electric Vehicle scheme via Octopus and cycle to work scheme.
• Health Cash Plan supporting everyday healthcare needs.
• Wellness support through Aviva Digicare+ Workplace, including access to mental health resources, digital health checks and nutritionists.
• Exclusive discounts through the United Rewards platform, giving access to deals from the club and its partners.
• Gym facilities at onsite locations, plus regular social events and team-building activities.
• Enhanced family leave benefits and policies.
• Enhanced career development with access to professional learning platforms such as LinkedIn Learning and internal training programmes.
• A supportive work environment that values diversity, equity and inclusion, and individual growth.