VP, Commercial Insights

Will lead IMG's commercial insights capability, providing the market, valuation, and deal evidence that underpins consulting engagements, business development, and commercial rights work across sport. It sits within the Strategy & Growth team and reports to the SVP, Strategy & Growth. The postholder will own the methods, data, and tools behind commercial insight, draw on the wider Strategy & Growth team for project peaks through a pool structure, and build out the team as demand grows.

• Support consulting engagements and business development with the insight they need, including market sizing, buyer analysis, benchmarks, valuations, and the evidence behind a pitch or recommendation.
• Build and maintain the market picture, covering which brand categories and buyers are spending, what comparable deals have cleared and at what price, and what a partner in a given market can realistically pay.
• Own IMG's valuation methods, keeping them current, bringing them together where it makes sense, and ensuring teams using them work from the same approach.
• Maintain IMG's record of deals and benchmarks so that every piece of work starts from what is already known.
• Own how partners are shown what a deal delivered, so renewals are argued on evidence.
• Own the data, managing audience, exposure, and benchmark sources, running supplier processes when they arise, and deciding what to buy against what to build.
• Own the tooling, deciding where automation helps and ensuring anything automated is checked before the business relies on it.
• Lead and grow the team.

• 10+ years in commercial insights, analytics, or commercial strategy for a business that sells or advises on sports or media rights, such as a media owner, league or federation, rights holder, agency, consultancy, or specialist data or valuation house.
• Experience producing insight that commercial and advisory teams have actually used on pitches, negotiations, or client work.
• Direct experience valuing rights, with numbers that have been tested in real negotiations.
• Working knowledge of the audience and exposure data market, with a view on which sources are worth paying for.
• Strong analytical skills, including ability to build a model from the ground up and defend every line of it.
• Experience across both sponsorship and media rights.
• Experience buying or licensing audience and exposure data.
• Experience with automation or AI tooling in an analytical function.
• Experience in a multi-business-unit or holding company structure.
• Ability to think clearly and turn a messy commercial question into something people trust.
• Ability to work well with commercial people, knowing when to push and when to listen with experienced sellers and advisors who have strong views.
• Strong writing skills, able to explain analysis to a busy executive in plain language.
• Pragmatic approach, recognising that an answer that is right enough and on time beats a perfect one three weeks late.
• Comfortable leading a small team and growing it.
• Able to support live engagements and build longer-term capability without dropping either.

• Permanent position.
• Based at Chiswick Park or New York.
• Working hours are 9:00–17:00, Monday to Friday.
• May be required to attend and travel to locations, including other IMG buildings and meetings.
• Unsocial hours may be required as dictated by the demands of the business schedule.
• Adapting to use of new systems and technology where appropriate.

IMG is a leading global sports marketing agency, specialising in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.