Digital Campaign Manager - Gaming (Freelancer, Fixed-Term)

This is a freelance digital marketing assignment focused on developing and coordinating integrated gaming marketing campaigns that support FIFA Women's World Cup 2027 milestones and wider digital marketing objectives. The role acts as the key Digital Marketing interface for FIFA Gaming, translating gaming initiatives, licensed games and gamified experiences into marketing campaigns and audience engagement opportunities. It works closely with Audience Growth, FIFA Gaming, platform owners, Digital Products, CRM, Social, Paid Media and BI & Marketing Strategy to connect gaming initiatives with FIFA's wider digital ecosystem.

• Develop and coordinate integrated gaming marketing campaigns supporting FIFA Women's World Cup 2027 milestones and wider digital marketing objectives, ensuring effective planning, execution and delivery.
• Act as the key Digital Marketing interface for FIFA Gaming, translating gaming initiatives, licensed games and gamified experiences into relevant marketing campaigns and audience engagement opportunities.
• Work with Audience Growth to develop targeted gaming audience growth plans, defining measurable objectives for acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement and retention.
• Collaborate with FIFA Gaming and relevant platform owners to translate gaming, gamification and emerging-platform opportunities into audience engagement and growth initiatives aligned with FIFA's wider digital marketing objectives.
• Connect gaming initiatives with FIFA's wider digital ecosystem, working with Digital Products, CRM, Social and Paid Media teams to develop integrated fan journeys across FIFA.com, the Official FIFA App and other digital touchpoints to strengthen audience acquisition, engagement and retention.
• Coordinate cross-functional campaign delivery, including activation planning, timelines, creative requirements, stakeholder alignment, quality control and dependencies.
• Monitor gaming campaign performance in collaboration with BI & Marketing Strategy, using audience insights and campaign learnings to optimise activations and identify future growth opportunities.
• Build and maintain effective relationships across FIFA Gaming, Digital Marketing and relevant internal and external stakeholders, ensuring alignment on objectives, responsibilities and priorities.
• Contribute to the FWWC27 Gaming Marketing Activation Plan, an integrated campaign roadmap covering relevant gaming initiatives, marketing milestones, activation channels, responsibilities and KPIs.
• Contribute to the Gaming Audience Growth Plan, Digital Ecosystem Integration Recommendations, campaign delivery and coordination, and performance reporting and learnings, including prioritised audience growth opportunities, connections with FIFA.com, the Official FIFA App, FIFA Rewards and CRM
• And recommendations for optimisation.

• At least five years of relevant experience in digital marketing, audience growth, campaign management or gaming-related marketing.
• Demonstrated experience planning and delivering integrated digital marketing campaigns involving multiple stakeholders and channels.
• Practical understanding of gaming platforms, interactive entertainment and their application within marketing and audience engagement.
• Experience delivering measurable audience acquisition, engagement or conversion outcomes.
• Fluent in English, written and spoken.
• Proficiency in Microsoft Office and common project management and collaboration tools.
• Familiarity with digital marketing, CRM, campaign analytics and reporting platforms.
• Strong understanding of integrated digital marketing, campaign planning, content distribution and channel activation.
• Good knowledge of gaming audiences, platforms and interactive experiences, with the ability to translate gaming opportunities into effective marketing initiatives.
• Ability to develop and execute audience acquisition, engagement and retention activities, with a focus on measurable outcomes.
• Understanding of how websites, apps, CRM, social media, gaming and other digital touchpoints can contribute to connected fan journeys, with the ability to identify opportunities and translate them into an integrated approach to audience growth.
• Strong organisational skills and the ability to coordinate multiple workstreams, stakeholders and deadlines.
• Ability to interpret campaign data, assess performance against KPIs and translate findings into actionable recommendations.
• Strong communication and relationship-building skills, with experience working across multidisciplinary teams and external partners.
• Curiosity about emerging digital platforms and audience behaviours, combined with a practical approach to evaluating new opportunities.

• Experience in sports, entertainment, gaming or other fan-focused industries is highly desirable.
• Familiarity with Roblox, gaming ecosystems or gamification-based marketing activations is an advantage.
• Working knowledge of gaming platforms and digital engagement technologies is an advantage.

We work hard, and we are dedicated, ambitious and innovative.