Manager, Digital Content & Experience - Converse

The Manager of Digital Content & Experience is a digital leader and people manager within a cross-functional team responsible for defining, executing and managing Converse.com's global digital storytelling and experience strategy, including performance marketing. The role focuses solely on the Sportswear line of business and works closely with brand partners to bring Chuck storytelling to life digitally. The position supports Converse's strategic plan to position Converse.com as the first and best source for authentic Converse products and experiences globally.

• Collaborate with global brand and omni-marketing teams to build alignment around product and brand stories and drive the creation of the digital seasonal storytelling calendar.
• Partner with geo merchandising, product and buying partners to prioritise commercial digital-specific marketing and site experience needs, including seasonal newness, Converse By You and promotional moments.
• Lead the planning and execution of key seasonal stories and initiatives globally across the site and relevant digital channels, ensuring regional partners are aware of and aligned to all details and timelines, and manage a Sr. Specialist supporting the seasonal work.
• Partner with creative teams to ensure creative output aligns with briefed objectives and goals and is delivered on time and on budget, helping QA content throughout production for alignment with marketing styles and key investments by geography.
• Lead seasonal briefing meetings to inform cross-functional teams of Seasonal Digital plans and product stories, including brand-defining and commercial/promotional moments.
• Serve as key point of contact to coordinate all global launch dates on inline and custom products across all geographies, maintaining ongoing communication between global and geography cross-functional teams.
• Manage the site refresh calendar, tracking and guiding authoring partners on.com content refreshes and homepage wireframes, with QA precision and site readiness management.
• Partner with performance marketing teams to align the email and paid social calendar with site experiences, and work closely with global analytics to measure and react to seasonal results based on key initiatives and KPI targets.
• Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level, and lead the gathering of feedback from key partners on documentation
• Opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working.
• Translate data into understandable insights, defining and influencing next steps to generate consumer insight on brand experiences, and support team efficiencies by driving consistent processes, documents and meetings.

• At least 7 years of professional experience in digital ecommerce and/or digital marketing.
• Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training.
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices.
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences.
• Ability to understand analytics with the ability to react to current trends.
• Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment.
• Experience in fast-paced environment, especially with collaborative leadership skills.
• Strong ability to communicate complex topics and concepts to a wide and cross-functional audience.
• Must be a high potential leader with the ability to influence diverse groups of people.
• Strong people skills, diplomacy and collaborative spirit.
• Passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally a few of them.

• Experience managing people is preferred.
• General understanding of UX, SEO and SEM is optimal.

• Based at the downtown Boston, MA headquarters location.
• 4/1 hybrid schedule: Mondays to Thursdays are expected in the office, with Fridays optional from the Converse office or home office.