Digital Experience Specialist – E-commerce

Sits within the Digital Experience team within Nike Direct Digital and focuses on putting the consumer at the centre of digital experiences while creating strong connections between Nike and athletes. It works closely with Nike Direct Sports Crew, Digital Experience, Digital Marketing & Integrated Media, Digital Operations, Digital Commerce, and Digital Merchandising & Planning to bring the assigned sport experience to life on Nike.com and the Nike App. The purpose is to help define and implement strategies that drive commercial growth, enhance the consumer journey, and optimise digital user experiences to increase conversion rates.

• Detail and execute Experience Bring to Life plans for the assigned sport on.com and the Nike App, collaborating with the Nike Direct Sport Crew and the cross-functional Bring to Life team to deliver planned business results for seasonal campaigns, key franchises and collections
• And the overall 365 experience.
• Audit the consumer experience on Nike's digital platforms, analyse key data such as click-path, traffic, and conversion rates, identify user experience opportunities, and implement changes to improve conversion.
• Walk the.com and Nike App experience multiple times per week to find and resolve suboptimal experiences.
• Interpret data from multiple sources to identify trends and actionable insights, translating them into tangible business decisions.
• Collaborate with cross-functional teams such as marketing, operations, buying, and planning to implement digital initiatives, including major seasonal events.
• Support digital campaign planning by helping manage pre-season and seasonal briefing processes, balancing conflicting priorities, and ensuring smooth execution.
• Present insights, update playbooks, and share best practices across teams to support continuous improvement in digital experiences.
• Coordinate and deliver cross-functional Performance Reports for key launches on a regular cadence, such as 24 hours, 7 days, 4 weeks, and 12 weeks, and provide input for MBRs and QBRs.
• Partner with cross-functional stakeholders to ensure seamless, data-driven execution of digital campaigns and ongoing platform improvements.

• Solid understanding of the e-commerce landscape, including how to optimise online shopping experiences and improve conversion.
• Ability to work across diverse teams and communicate data insights and business actions effectively to both technical and non-technical stakeholders.
• Comfort interpreting complex data and using it to inform decisions that enhance user experiences and drive growth.
• Ability to clearly present findings, create persuasive presentations, and explain complex ideas in a simple way.
• Strong organisational skills, with the ability to plan and manage multiple priorities and ensure on-time, high-quality execution for seasonal stories and campaigns.
• Ability to organise deliverables in a deadline-driven environment and balance competing tasks to ensure everything is in place for a successful launch.

• Relocation is not offered for this role.