Sporting Fashion & Goods
TMP: Senior Manager, Digital Commerce & Experience Pacific
Mid Level
Melbourne, Australia
in office
Contract
RetailE-commerce Management
Job description
About the Role
The Senior Manager – Digital Commerce & Experience reports into the Director, Nike Direct Digital Commerce (NDDC), Pacific, and leads the Digital Commerce and Experience team of six. The role is accountable for the performance of the Nike.com and Nike App eCommerce channels, reading the business and driving trade actions with urgency. It is offered as a 12-month fixed term contract and sits within the Pacific NDDC business team, which is charged with delivering the annual business budget.
Key Responsibilities
- Define the long-range growth strategy for Nike Digital Commerce, including identifying and prioritising future growth levers, investment opportunities and capability needs.
- Develop pre-season game plans with cross-functional teams to ensure premium execution of product priorities, sport, brand and retail moments and membership value.
- Translate business objectives into clear commercial and operational roadmaps for Nike.com and Nike App.
- Ensure accuracy of monthly demand forecasts, underpinned by robust digital KPI projections and balancing sales, conversion, customer experience and profitability.
- Lead weekly trade, reading and reacting to sales trends by sport, franchise and division, using all available levers to optimise performance.
- Partner with Planning both upstream to input on assortment buying decisions and day-to-day for product management on digital platforms.
- Elevate the digital consumer journeys by optimising online navigation, merchandising, search and funnel analysis, grounded in data-driven insights.
- Drive demand by obsessing consumer journeys and delivering a commercial proposition that connects with consumers and members in engaging and compelling ways.
- Build, coach and inspire a high-performing team of digital commerce practitioners, creating a culture of excellence, collaboration and continuous improvement.
Required Experience & Qualifications
- Minimum 7+ years of directly relevant experience in digital commerce or trading, digital marketing, or digital products and experiences.
- Experience and understanding of e-commerce, app and financial KPIs.
- Strong ability to develop high-profile, influential and collaborative relationships across teams, functions and layers to drive results.
- Demonstrated ability to analyse and synthesise data and act against business results, trends and opportunities.
- Ability to effectively communicate results and insights to different levels of the organisation.
- Ability to lead through influence in a highly matrixed organisation.
- Experience leading and coaching a high-performing team of digital commerce practitioners.
- Self-starter able to pursue business opportunities and commercial outcomes and to proactively lead a sports-led offence.
Preferred Skills
- Experience with digital or physical retail and/or digital platforms, with an understanding of market dynamics and the ability to bring creative or disruptive growth ideas.
- Experience working across a global, matrixed organisation.
- Experience building collaborative relationships in a matrixed environment.
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