Sporting Fashion & Goods
Lead, Central and South America Digital Manager (NDDC), LATAM
Mid Level
Mexico City, Mexicoin office
Full time
Job description
About the Role
This role leads and guides the distributor digital 1P and 3P business operations across multiple countries, ensuring strategic alignment and execution of Nike initiatives to improve consumer experience and deliver sustainable growth. The role partners closely with CaSA leadership and cross-functional teams to drive distributor-led growth across Nike Direct Digital 1P platforms and the 3P model. It works across Sales, Finance, Marketing, Legal, Tech, and LatAm/APLA functional leaders, aligning marketplace plans and execution across priority countries and key Sport Dimensions while strengthening relationships with distributor leadership.
Key Responsibilities
- Lead and guide distributor digital 1P and 3P business operations across multiple countries, ensuring strategic alignment and execution of Nike initiatives to improve consumer experience and deliver sustainable growth.
- Set clarity on priorities and track performance through digital KPIs.
- Mobilise cross-functional teams to deliver the digital plan.
- Bring a premium digital consumer experience to life across the CaSA countries.
- Unlock consumer demand and expand marketplace capacity.
- Partner with internal and external teams on new digital capabilities, required resources and technology support.
- Track and report business performance to senior leaders, make decisions and recommend actions.
- Work on new websites and app launches in partnership with distributors and local vendors.
- Drive the integrated 1P and 3P digital marketplace offence in partnership with distributors.
- Seek and implement innovative digital shopping experiences, aligned to Nike global standards and local regulations, maximising long-term member value.
Required Experience & Qualifications
- Collaborative leader with strong digital business experience and the ability to translate strategy into execution.
- Comfortable working across different cultures and functions.
- Brings analytics fluency to KPI management, including digital analytics.
- Balances near-term marketplace needs with long-term trade-offs.
- Builds trust, communicates a clear vision, and supports change while acting in service of consumers and partners.
- Strategic vision: ability to synthesise, simplify, and prioritise the critical few.
- Digital operations and platform management, with the ability to read and respond.
- Strong cross-functional collaboration and stakeholder management with distributor leadership.
Workplace
- Multiple countries across CaSA
- Priority countries
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