Senior Manager, E-Commerce

This role owns day-to-day site execution, optimisation and merchandising for On Location's premium hospitality ecommerce sites. It is accountable for driving conversion and maintaining the homepage and category refresh cadence. The position works across design, marketing, product, technology, analytics and leadership teams to align digital experiences with strategic priorities.

• Oversee daily site operations, ensure all ecommerce properties meet monthly conversion and revenue goals, monitor GA4 and Amplitude dashboards, and deliver actionable insights weekly.
• Define and execute ongoing A/B and multivariate testing to improve user flow, calls to action and trust signals.
• Manage coordination with the technology team on bug fixes, enhancements and platform stability.
• Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences and event milestones.
• Collaborate with UX and design to implement merchandising modules such as Trending Packages, Top Experiences and Official Access.
• Partner with creative and marketing teams to develop landing pages and digital assets, managing review and approval with senior leadership to ensure alignment on messaging, creative direction and strategic priorities before deployment.
• Partner with marketing, paid media and CRM teams to align campaigns and drive conversion from email and paid traffic to the site.
• Work closely with design, brand and content teams to maintain consistency with On Location's premium visual identity and tone, and coordinate with product and technology on the ecommerce roadmap, prioritising enhancements that deliver measurable business impact.
• Facilitate creative and stakeholder reviews by collating feedback, presenting updates and securing final approvals.
• Deliver weekly performance snapshots covering traffic and conversion metrics (sessions, users, transactions, conversion rate, average order value and revenue), funnel and checkout insights (add-to-cart rate, cart abandonment and checkout drop-off), engagement indicators (bounce rate
• Pages per session, session duration and click-through rates across homepage, category and product modules) and top-performing content (best-selling packages, high-converting landing pages and modules driving engagement).
• Provide insight-driven commentary on drivers of performance and areas for optimisation across merchandising, UX and acquisition channels, track key metrics across all sites, flag performance risks or emerging opportunities early, and partner with analytics, marketing
• Paid media and CRM teams to connect on-site behaviour with campaign performance, lead quality and conversion-to-deposit outcomes.

• 5+ years of ecommerce experience managing site operations, merchandising and conversion optimisation.
• Proven ability to translate insights into action, driving measurable lifts in traffic, engagement and conversion through UX, content and merchandising improvements.
• Hands-on experience with ecommerce and CMS platforms, analytics tools and A/B testing frameworks.
• Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals and cross-channel performance measurement.
• Skilled collaborator able to partner with marketing, creative, product and technology teams to deliver aligned, on-brand digital experiences.
• Confident communicator comfortable presenting data-driven recommendations and creative concepts to senior leadership.
• Detail-oriented, organised and proactive, with a passion for premium user experiences and continuous optimisation.

• Hiring rate minimum: $90,000 annually; the minimum will not fall below the applicable State/local minimum salary thresholds.
• Hiring rate maximum: $120,000 annually.
• Hiring pay rates are based on factors including location and may vary depending on job-related qualifications, knowledge, skills and experience.

• Locally competitive rewards packages, including base rate and, as applicable, short- and long-term incentives.
• Growth and developmental opportunities.
• Robust benefits such as health care, retirement, vacation and other paid time off, and additional offerings.

On Location is an official partner and/or service provider to over 150 iconic rights holders, such as the IOC, FIFA, NFL, NCAA, UFC, WWE and PGA of America, and is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO).