Senior Professional, Energy Marketing, LA - Converse

Sits within the Global Entertainment & Energy team and the Los Angeles Entertainment & Energy team, reporting to the Director of Entertainment & Energy Marketing. It is responsible for identifying, developing, and executing culturally relevant partnerships, experiences, and storytelling opportunities that strengthen Converse's presence within key creative communities. The position works cross-functionally with Global and City Marketing teams across key markets, as well as Marketplace, Communications, Digital, Brand Creative, and other enterprise partners, to deliver integrated experiences that build brand affinity and business growth.

• Help develop integrated marketing concepts from ideation through execution that authentically connect Converse to culture across music, fashion, entertainment, sport, and community.
• Serve as a key connector between the Los Angeles market and global teams, identifying emerging cultural opportunities, influential voices, and strategic partners.
• Lead and manage relationships with internal and external partners, ensuring alignment with brand objectives and delivering best-in-class execution.
• Collaborate cross-functionally across Omni Channel Marketing, Brand Marketing, Communications, Brand Creative, Marketplace, Digital, and City Marketing teams to deliver integrated campaigns and experiences.
• Brief, manage, and guide agency partners to ensure strategic and creative excellence.
• Identify, gather, and synthesise insights on emerging consumer behaviours, cultural trends, and community dynamics to help shape future brand strategies and opportunities.
• Partner closely with Global and City Entertainment & Energy teams to develop and execute product seeding strategies that drive authentic adoption, advocacy, and brand visibility.
• Build and maintain relationships across key Los Angeles entertainment, creative, fashion, music, and cultural communities to strengthen Converse's network and influence.
• Support the development of partnership strategies, talent relationships, events, and community activations that elevate brand relevance and drive consumer connection.

• 5-8 years of experience in brand marketing, cultural marketing, entertainment marketing, partnership marketing, or a related field.
• Bachelor's degree in Marketing or a related field; any suitable combination of education, experience, and training will be accepted.
• Deep knowledge of Los Angeles culture, communities, and creative ecosystems across entertainment, music, fashion, art, design, hospitality, sport, and street culture, with an established network or the ability to build one quickly.
• Strong relationship-building skills and the ability to influence a wide range of internal and external stakeholders.
• Exceptional communication, presentation, and project management skills, with experience managing multiple initiatives simultaneously.
• Proven ability to navigate complex stakeholder environments and confidently manage challenging conversations.
• Strong understanding of competitive brands, partnership trends, creator ecosystems, and the evolving cultural marketing landscape.
• Highly collaborative, adaptable, and comfortable working in a fast-paced, dynamic environment.
• Passion for creativity, culture, sport, and community, and a belief in their power to inspire and connect people.
• Demonstrated ability to identify emerging trends, uncover meaningful insights, and translate them into impactful marketing opportunities.
• A strong track record of building cultural relevance, developing meaningful partnerships, and executing integrated marketing programmes that resonate with target audiences.
• Experienced and culturally connected marketer with a deep understanding of the Los Angeles creative landscape and youth culture.

• Naturally curious, highly collaborative, and energised by culture.
• Forward-thinking leadership that embraces calculated risk-taking and champions creativity and originality.
• Ability to navigate the worlds of entertainment, fashion, music, art, sport, and street culture while balancing brand objectives with community credibility.
• Equal parts strategist, connector, storyteller, and operator.
• Ability to identify emerging movements, cultivate influential relationships, and turn insights into impactful brand opportunities.

• Los Angeles market; cross-functional work spans Global and City Marketing teams and key markets.

• Benefits information is available.