Sr. Director, Brand Marketing

The Sr. Director, Brand Marketing leads the development and execution of Brand and Marketing strategy for Red Bull New York and Sports Illustrated Stadium. Reporting to the Chief Marketing Officer, the role translates consumer insights, club priorities, and commercial objectives into plans that build relevance, grow fandom, and drive attendance.

• Lead the development and execution of Brand and Marketing strategy for Red Bull New York and Sports Illustrated Stadium, translating consumer insights, club priorities, and commercial objectives into clear plans that build relevance, grow fandom, and drive attendance.
• Own brand positioning, annual marketing planning, and the expression of the brands across campaigns, content, stadium environments, and merchandise.
• Lead the brand, creative, and social functions, establishing priorities and stewarding the club as a destination for sports, entertainment, and live experiences, ensuring consistent expression across venue marketing, digital channels, signage, and physical environments.
• Partner with the Chief Marketing Officer to advance strategic priorities, lead cross-functional initiatives, and bring structure and momentum to complex projects.
• Steward both Red Bull New York and Sports Illustrated Stadium brands, ensuring consistency, distinctiveness, and emotional resonance across all channels.
• Translate club values and business objectives into breakthrough creative campaigns that build fan affinity, spark conversation, and drive results.
• Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives.
• Lead brand strategy development, positioning, and annual planning to drive long-term growth and market differentiation.
• Translate insights and data into compelling brand narratives, go-to-market strategies, and executive-ready presentations.
• Develop integrated programmes that connect the club and Sports Illustrated Stadium with Red Bull's broader ecosystem of athletes, creators, sports, music, and culture.
• Oversee the in-house creative team including graphic design and video production, guiding concept development, design quality, and brand storytelling.
• Champion a high standard of visual and verbal identity, balancing consistency with creativity and strategy with style.
• Lead ideation and delivery of brand campaigns, stadium experiences, and digital content.
• Engage and seek out AI and technology that helps accelerate and elevate workflows.
• Manage the club's social team and set the vision across all social platforms and handles.

• 10+ years of progressive experience in brand and leadership, including building brands.
• Classically trained marketer.
• Proven success developing and scaling brand identities, campaigns, and visual systems across digital, social, experiential, and print channels.
• Strong eye for design and storytelling with the ability to guide execution, inspire teams, and maintain brand integrity.
• Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.
• Proven team leader and cross-functional collaborator, calm under pressure, clear in direction, and consistent in follow-through.
• Able to zoom out to see the big picture, then zoom in to bring it to life.
• Highly organised with a bias toward action, strong project management instincts, and an eye for timelines, dependencies, and deliverables.
• Comfortable using insights and analytics to optimise content, campaign performance, and team focus.
• Bachelor's degree.
• History of building, mentoring, and inspiring multidisciplinary teams.
• Comfortable with both hands-on execution work and high-level strategy.
• Adept at managing multiple projects and deadlines in a fast-paced, high-visibility environment.
• Excellent written, verbal, and visual storytelling skills; fluent in English.

• Background in CPG, lifestyle, or culture-driven brands.
• Experience within sports, entertainment, consumer, or lifestyle brands.
• MBA preferred but not required.
• Additional languages an asset.