Sr. Manager, Omnichannel Marketing (Limited Duration)

The Senior Manager, Omnichannel Marketing (LTD) leads the development and execution of global retail and digital marketing strategies that connect brand campaigns, product priorities and consumer experiences, translating business unit objectives into marketing tools, seasonal activations and retail concepts. The position sits within the Global Brand Marketing and business unit marketing organisation and partners closely with Brand Communications, Direct-to-Consumer, Digital, Retail, Wholesale and local markets. The role plays a critical part in connecting global brand direction with market execution, developing scalable marketing solutions and elevating key product presentation to create seamless consumer experiences that support business growth.

• Develop and execute global retail and digital marketing strategies that translate business unit priorities into cohesive consumer experiences across owned and wholesale channels.
• Partner with Brand Communications and DTC teams to extend global brand campaigns across retail and digital touchpoints, maximising consumer reach, relevance and engagement.
• Lead the development of business unit-specific retail and digital marketing tools that complement global campaigns and align with established brand guidelines.
• Ensure a cohesive adidas brand experience across owned retail and digital channels while maintaining brand presentation standards across wholesale environments.
• Develop strategies that elevate key products across retail and digital channels, partnering with Digital, Retail Development and Retail Training to support successful implementation.
• Collaborate with Wholesale and DTC teams to develop seasonal business unit content and marketing toolkits that support consistent product storytelling across markets.
• Create scalable marketing initiatives and tools that drive consumer traffic, strengthen product consideration and support sales growth across retail and digital channels.
• Develop innovative consumer engagement concepts and brand activations that build awareness, generate interest and contribute to commercial performance.
• Lead seasonal in-store concept development for the category, ensuring alignment with global visual merchandising standards and space planning guidance.
• Partner with global sourcing and procurement teams to develop cost-effective, accessible and scalable marketing solutions that markets and wholesale partners can implement efficiently.
• Align Brand Management, Creative Direction, Product Marketing, DTC, Digital, Retail and Wholesale partners around integrated marketing priorities and execution plans.
• Support Brand Communications in global market meetings to communicate seasonal strategies, gather market insights and identify opportunities to improve marketing effectiveness.
• Collaborate with creative agencies, external partners and key accounts to develop marketing assets and activations that meet brand standards and business objectives.
• Partner with Finance, Controlling and Procurement to balance creative ambition with commercial objectives, implementation feasibility and market affordability.

• Bachelor's degree in Marketing, Communications, Retail, Digital Marketing or a related field.
• Minimum of 6 years of relevant professional experience in marketing, retail, digital, brand management or a related industry.
• Demonstrated experience developing omnichannel marketing strategies and delivering retail or trade marketing campaigns.
• Strong understanding of consumer messaging, brand positioning and consistent brand execution across multiple channels.
• Proven ability to collaborate with cross-functional stakeholders across Product Marketing, Brand Communications, Social, Digital and Retail.
• Strong strategic thinking and problem-solving capabilities with the ability to translate business objectives into actionable marketing plans.
• Excellent interpersonal, communication and presentation skills with the ability to influence stakeholders across functions.
• Strong organisational and project management skills with the ability to manage multiple priorities and seasonal deliverables.
• Fluency in written and spoken English.

• Master's degree or MBA in Marketing, Business Administration, Communications or a related discipline.
• Experience developing and executing global or regional omnichannel marketing strategies within the sportswear, fashion, lifestyle or consumer products industries.
• Experience translating global brand campaigns into localised retail and digital marketing activations.
• Familiarity with visual merchandising, retail space planning and seasonal in-store concept development.
• Experience working with wholesale partners, key accounts, creative agencies and external production partners.
• Understanding of retail consumer behaviour, digital commerce and marketing approaches that drive traffic, engagement and conversion.
• Experience developing scalable marketing toolkits and activation frameworks for international markets.
• Strong interest in sports, fashion, entertainment and emerging consumer trends.

• May be based in Los Angeles, California, or Portland, Oregon, with Portland preferred.
• Follows the adidas hybrid work policy, requiring employees to work in the office Monday through Thursday, with the flexibility to work remotely on Fridays.
• In-office attendance may also be required on Fridays for collaborative activities, business meetings or presentations.
• Operates within a dynamic, collaborative and globally connected marketing environment, with regular engagement with cross-functional teams, creative partners and international markets to support seasonal planning, campaign development and retail and digital marketing execution.
• Travel expectations will be determined by business needs.

• Actual salary will be based on various factors, including a candidate's experience, qualifications, skills, competencies and proficiency for the role.
• Employees are eligible to earn an annual bonus based on both company and individual performance.

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision and prescription plans.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) retirement savings eligibility subject to applicable service, hours and age requirements, plus access to the adidas Stock Purchase Plan subject to eligibility requirements.
• Flexible Time Off accrued at one hour for every 30 hours worked, up to a maximum of 80 hours per year.
• Eleven Company-Designated paid holidays; LTD employees are not eligible for the Floating Holiday.
• Eligible leave programs, including applicable parental leave and income replacement benefits.
• Employee product discounts and access to wellness and Employee Assistance programs.
• Access to eligible voluntary benefits, including legal, pet insurance, commuter and voluntary time off programs.
• All benefits are subject to applicable eligibility requirements, adidas policies and governing plan documents.

Adidas combines consumer insight, creativity and craftsmanship across its product creation teams to deliver products and experiences that inspire athletes and consumers around the world, requiring compelling storytelling and a consistent brand experience across every consumer touchpoint. adidas fosters a workplace culture built on respect, collaboration and opportunity, where employees can grow, contribute and perform at their best, and it values diverse perspectives, experiences and backgrounds as strengths for its teams, innovation and service to athletes, consumers and communities.