Sport Tech & Data
Sales Development Representative (SDR)
Entry Level
London, United Kingdom
hybrid
Full time
Commercial & PartnershipsBusiness Development
Job description
About the Role
Fuels revenue growth by identifying and qualifying new business opportunities and acting as the first point of contact for potential clients. It sits within Sportradar's global sales organisation, which values client centricity, accountability, teamwork and integrity. It is suited to a motivated self-starter who thrives in a fast-paced environment and is eager to grow within a global sales organisation.
Key Responsibilities
- Identify and engage potential clients through outbound prospecting via email, phone and LinkedIn, and follow up on inbound leads.
- Assess prospect fit against Sportradar's ideal customer profiles and qualify leads for handoff to the sales team.
- Work closely with Marketing and Sales to align messaging, campaigns and outreach strategies.
- Maintain accurate records of interactions and lead status in Salesforce.
- Meet and exceed KPIs related to outreach volume, conversion rates and pipeline contribution.
- Stay up to date on Sportradar's products, industry trends and the competitive landscape to communicate value effectively to prospects.
Required Experience & Qualifications
- 1–3 years of experience in B2B sales, business development or a related role.
- Strong written and verbal communication skills, with the ability to engage and influence.
- Familiarity with CRM systems such as Salesforce and with sales engagement tools.
- Self-motivated, goal-oriented and comfortable working independently and as part of a team.
- Fluency in English.
Preferred Skills
- Experience in SaaS, tech or media.
- Passion for sports, data or media.
- Additional languages.
Workplace
- Office-first, fully on-site model, with team members working in the office 4 days a week.
- Certain exemptions may apply depending on location.
Benefits & Perks
- The opportunity to contribute to the growth engine of a global sports tech leader.
- A collaborative and entrepreneurial team culture.
- Flexible work environment and global exposure.
- Clear career path into senior SDR, account executive or other commercial roles.
About the Company
Sportradar is the world's leading sports technology company, at the intersection between sports, media and betting.
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