Sporting Fashion & Goods
Lead Professional, Brand Marketing, Football, France
Mid Level
PARIS, France
in office
Full time
Marketing & BrandFootballBrand StrategyIntegrated CampaignsFan EngagementDigital Marketing & Performance
Job description
About the Role
Leads football brand strategy across France, with a strong focus on Paris and Marseille, joining the France Country Marketing team. It brings the football vision to life through strategic campaigns, storytelling, and locally relevant activations that connect with athletes, consumers, and cultural leaders. The position adapts global and EMEA campaigns for impact in a major football market and owns marketing relationships for high-profile football partnerships.
Key Responsibilities
- Lead the planning and execution of seasonal brand campaigns, from strategic development through to marketplace activation.
- Deliver Nike Football's brand impact across France.
- Adapt global and EMEA campaigns for maximum impact in the French market.
- Bring energy, creativity, and precision to product launches, major football moments, and initiatives that keep Nike at the forefront of football culture in France.
- Connect Nike's global football vision with local consumer insights to create authentic, meaningful, and culturally relevant experiences and stories.
- Drive cross-functional alignment and cultivate strategic partnerships.
- Ensure every execution reflects the voice of the French football consumer while staying true to Nike's broader brand direction.
- Own the marketing relationship for high-profile football partnerships, amplifying the brand through athletes, clubs, and key moments.
- Help shape how Nike shows up across football in France, building deeper connections with athletes and fans and driving brand distinction.
- Collaborate with internal functional partners and EMEA/Global Football teams to ensure consistency, alignment, and impact across the marketplace.
Required Experience & Qualifications
- A proven track record in brand marketing roles requiring strong cross-functional collaboration.
- Experience in football marketing, with a deep understanding of the French football consumer and cultural landscape.
- Experience working with professional athletes, clubs, or federations, with the ability to build and manage relationships effectively.
- Familiarity with the French football retail environment and experience collaborating with retail partners.
- Demonstrated success leading projects and aligning internal and external teams behind a common vision.
- A strong connection to football culture and an understanding of its influence both on and off the pitch.
- Excellent communication and stakeholder management skills.
- A proactive, adaptable mindset and the ability to thrive in a fast-moving environment.
- A forward-thinking brand marketing approach with a deep passion for football and a strong understanding of the French football landscape.
- Ability to transform consumer insights into culturally relevant ideas and compelling storytelling that drives brand connection and business impact.
- Comfortable navigating complexity while influencing diverse stakeholders.
- Thrive in collaborative environments and bring energy to every project.
Workplace
- Based in Paris, with a strong focus on Paris and Marseille.
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