Retail Brand Marketing Specialist II, France

Exists to shape how Nike shows up across its Nike Direct marketplace in France, translating EMEA brand and sport strategies into compelling, locally relevant retail experiences. The post-holder sits within the wider France Integrated Retail Marketing team and reports directly to the Retail Brand Manager, Nike Direct France. The role works closely with cross-functional partners across the France territory and EMEA, including Integrated Retail Marketing and Retail Brand Wholesale, Visual Merchandising & Styling, EKIN, Brand Marketing, Communications, Sports Marketing, Energy, and Nike Direct and retail teams.

• Support the development of the Nike Direct France retail brand vision, connecting Nike's brand and sport priorities with relevant marketplace and consumer opportunities.
• Contribute to seasonal planning across Nike Direct, translating key sport, product, innovation, athlete and cultural stories into clear retail priorities and consumer journeys.
• Work with agility across Football, Sportswear, Running, Training and other sport dimensions according to seasonal priorities and business needs.
• Support and, when appropriate, lead the activation of seasonal campaigns, key sporting moments, athlete stories and locally relevant cultural opportunities across Nike Direct stores.
• Adapt EMEA strategies to the French marketplace, ensuring plans are locally relevant while remaining aligned with Nike's wider brand direction.
• Gather, connect and consolidate consumer, community, cultural, sport and retail insights to identify opportunities and inform local plans.
• Partner closely with Visual Merchandising & Styling and EKIN teams to translate seasonal strategies into impactful and educational retail experiences.
• Collaborate with Retail Brand Wholesale, Brand Marketing, Communications, Sports Marketing and Energy to deliver cohesive and integrated consumer experiences.
• Champion Nike's brand standards across consumer touchpoints, ensuring premium, consistent and consumer-led execution from pinnacle experiences to fleet-wide scale.
• Coordinate retail brand programmes and contribute to effective project delivery across multiple stakeholders, priorities and timelines.
• Use campaign results, consumer feedback and marketplace learnings to identify opportunities to improve future planning and execution, and contribute to an inclusive, collaborative and high-performing team culture.

• Relevant experience in brand marketing, retail marketing or another consumer-facing marketing role.
• Experience contributing to the planning and execution of integrated marketing campaigns.
• Strong understanding of the French consumer and retail landscape, with particular knowledge of the 15–25-year-old Young Athlete consumer.
• Deep curiosity for local communities and subcultures, and for the sporting and cultural forces that influence and shape the next generation.
• Ability to gather, analyse and consolidate consumer, cultural and marketplace insights, then translate them into clear recommendations and locally relevant marketing plans.
• Understanding of how brand stories come to life across physical and digital retail touchpoints.
• Ability to adapt EMEA or broader brand strategies to the specific needs of the French market without losing strategic consistency.
• Agility to move across different sport categories, consumer audiences and business priorities.
• Strong cross-functional collaboration and relationship-building skills, with the ability to work effectively across territory and EMEA teams.
• Strong organisational and project-management skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Strong communication and storytelling skills, with the ability to influence and bring clarity to complex projects.
• Proactive, curious and solutions-oriented mindset, with strong attention to detail and executional excellence.
• Genuine passion for sport, culture, retail and the Nike brand.
• Fluency in both French and English.

• Experience within a retail or omnichannel environment is ideal.

• Generous total rewards package.
• Casual work environment.
• Diverse and inclusive culture.
• Electric atmosphere for professional development.