Business Development Manager, Monetization

Is the first dedicated hire for two new offerings: an owned-and-operated supply monetisation product across the live sports tracking and audiovisual streaming portfolio, and a sports audience offering that makes audiences available for activation beyond the company's own DSP. Both offerings are in beta and entering their next phase of growth. The postholder will help take the products from beta to full rollout, establish operational foundations for growth, and support the distribution and commercial activation of inventory and sports audience data.

• Work with the Head of Programmatic Partnerships to identify, assess and prioritise demand sources by territory, including open exchange, Open Bidding, marketplaces, SSPs, PMPs and direct tags.
• Enforce advertiser and category restrictions in line with publisher requirements, establish clear monitoring and escalation processes, and act as the main operational contact for demand quality across live sports supply.
• Own floor pricing, demand configuration and inventory allocation, continuously testing and optimising for revenue and fill.
• Act as the main link between commercial and engineering teams, translating publisher and product requirements into correctly specified, tested ad placements ready for production.
• Manage the operational distribution of audience data through third-party exchanges, SSPs, data marketplaces and data warehouses, coordinating onboarding, taxonomy mapping and activation with partners and internal teams.
• Build audience deals on request, distribute them to the relevant DSP seats, verify that they are available for activation, and support sales with data-controlled PMPs by ensuring correct audience targeting, inventory, pricing and buyer access.
• Identify and engage prospective audience distribution and activation partners, assess their commercial and technical suitability, progress opportunities with the Head of Programmatic Partnerships
• And support broader publisher and partner opportunities tied to the inventory and audience monetisation products.
• Act as the main point of contact for custom audience builds, gathering and clarifying requirements, coordinating feasibility and delivery with the data team, and managing timelines, activation and stakeholder updates.
• Maintain accurate audience one-pagers covering segment definitions, available markets, scale, use cases and activation routes, working with data and sales colleagues to keep information current.
• Establish and improve processes, reporting and forecasting, producing clear reporting on inventory yield, fill, demand performance, payments and audience usage, tracking audience activation, revenue and partner performance, and maintaining forecasts to support commercial planning.

• Familiarity and experience with Google Ad Manager / GAM360, including configuring orders, line items, placements and demand priorities, with practical knowledge of ad serving, placement configuration and yield management.
• Proven yield management experience.
• A strong understanding of DSPs, SSPs, exchanges, PMPs and how inventory and audience data are priced, distributed and activated.
• Practical experience creating deals, assigning buyer seats and troubleshooting activation across programmatic platforms.
• Experience supporting audience distribution or data activation through third-party partners.
• Confidence working directly with engineering and data teams on implementation requirements and delivery.
• The ability to turn sales and client requests into clear, actionable briefs, particularly for bespoke audience requirements.
• Strong analytical skills, with experience producing performance reports, revenue forecasts and commercial recommendations.
• Clear communication, reliable stakeholder updates and the ability to manage competing operational priorities.
• A hands-on approach: comfortable doing the operational work while contributing to commercial strategy and partner development.

• Experience within a publisher or supply monetisation business.

• Fully office-based.
• In-person collaboration, knowledge sharing, fast decision-making and team connection are highly valued.
• Certain exemptions may apply depending on location.

• A collaborative environment with colleagues from all over the world, including engineering offices in Europe, Asia and the US, with social events and team building.
• Flexibility to manage your workday and tasks with autonomy.
• A balance of structure and autonomy to tackle daily tasks.
• A vibrant and inclusive community which welcomes all participants.
• Global Employee Assistance Program.
• Access to the Calm and Reulay app, leading well-being apps designed to support focus, quality rest, mindfulness and long-term mental resilience.
• Online training videos.
• Flexible working hours.

We're the world's leading sports technology company, at the intersection between sports, media, and betting.