Business Development Manager, Monetization

The first dedicated hire for these products will help take two new offerings from beta to full rollout: an owned-and-operated supply monetisation product across live sports tracking and audiovisual streaming, and a sports audience offering that makes audiences available for activation beyond the company's own DSP. The role is hands-on and works closely with the Head of Programmatic Partnerships on agreed demand and audience distribution strategies. The post-holder will own day-to-day yield management, technical placement delivery and audience activation through third-party platforms, while establishing and improving processes, reporting and forecasting.

• Work with the Head of Programmatic Partnerships to identify, assess and prioritise demand sources by territory, including open exchange, Open Bidding, marketplaces, SSPs, PMPs and direct tags.
• Enforce advertiser and category restrictions in line with publisher requirements, establish clear monitoring and escalation processes, and act as the main operational contact for demand quality across live sports supply.
• Own floor pricing, demand configuration and inventory allocation, continuously testing and optimising for revenue and fill.
• Act as the main link between commercial and engineering teams, translating publisher and product requirements into correctly specified, tested ad placements ready for production.
• Manage the operational distribution of audience data through third-party exchanges, SSPs, data marketplaces and data warehouses, coordinating onboarding, taxonomy mapping and activation with partners and internal teams.
• Build audience deals on request, distribute them to the relevant DSP seats, verify that they are available for activation, and support sales with data-controlled PMPs by ensuring the correct audience targeting, inventory, pricing and buyer access are applied.
• Identify and engage prospective audience distribution and activation partners, assess their commercial and technical suitability, progress opportunities with the Head of Programmatic Partnerships
• And support broader publisher and partner opportunities tied to the inventory and audience monetisation products.
• Act as the main point of contact for custom audience builds, gathering and clarifying requirements, coordinating feasibility and delivery with the data team, and managing timelines, activation and stakeholder updates.
• Maintain accurate audience one-pagers covering segment definitions, available markets, scale, use cases and activation routes, working with data and sales colleagues to keep information current.
• Establish and improve processes, reporting and forecasting, producing clear reporting on inventory yield, fill, demand performance, payments and audience usage; track audience activation, revenue and partner performance; and maintain forecasts to support commercial planning.

• Familiarity and experience with Google Ad Manager / GAM360, including configuring orders, line items, placements and demand priorities, and practical knowledge of ad serving, placement configuration and yield management.
• Proven yield management experience.
• Strong understanding of DSPs, SSPs, exchanges, PMPs and how inventory and audience data are priced, distributed and activated.
• Practical experience creating deals, assigning buyer seats and troubleshooting activation across programmatic platforms.
• Experience supporting audience distribution or data activation through third-party partners.
• Confidence working directly with engineering and data teams on implementation requirements and delivery.
• Ability to turn sales and client requests into clear, actionable briefs, particularly for bespoke audience requirements.
• Strong analytical skills, with experience producing performance reports, revenue forecasts and commercial recommendations.
• Clear communication, reliable stakeholder updates and the ability to manage competing operational priorities.
• A hands-on approach: comfortable doing the operational work while contributing to commercial strategy and partner development.

• Yield management experience within a publisher or supply monetisation business.

• Fully office-based, as the employer values in-person collaboration, knowledge sharing, fast decision-making and team connection; certain exemptions may apply depending on location.

• A collaborative environment with colleagues from all over the world, including engineering offices in Europe, Asia and the US, with various social events and teambuilding.
• Flexibility to manage your workday and tasks with autonomy.
• A balance of structure and autonomy to tackle daily tasks.
• A vibrant and inclusive community which welcomes all participants.
• Global Employee Assistance Program.
• Calm and Reulay app (leading well-being apps designed to support focus, quality rest, mindfulness, and long-term mental resilience).
• Online training videos.
• Flexible working hours.

We're the world's leading sports technology company, at the intersection between sports, media, and betting.