Manager, Retail Marketing

Warner Bros. Discovery Global Experiences is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for its growing Americas retail portfolio, including existing flagship stores, new locations and retail opportunities connected to WBD experiences. The role develops retail marketing plans that drive qualified footfall, customer engagement, conversion, average transaction value, units per transaction and repeat visitation.

• Develop integrated marketing plans for individual stores and the broader Americas retail portfolio, aligned to sales targets, store traffic, seasonal demand, local-market opportunities and franchise priorities.
• Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels.
• Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators, identifying performance gaps and recommending targeted actions to increase awareness
• Improve conversion, grow customer spend and strengthen store-level revenue.
• Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory-led commercial priorities.
• Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns and customer-facing messaging.
• Develop promotional approaches that balance revenue opportunity, premium brand positioning, margin considerations, inventory availability and an exceptional fan experience.
• Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews with store teams and central marketing stakeholders.
• Develop and execute go-to-market plans for new store openings, relocations, pop-ups and significant retail refreshes, including launch milestones, audience strategy and post-opening optimisation.
• Build market-specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organisations and relevant neighbourhood or commercial partners.
• Create in-store events, product moments, creator activations and cross-promotions that strengthen discovery, generate content and give customers new reasons to visit.
• Partner with Retail Operations and on-site teams to ensure campaigns translate into consistent, well-executed customer experiences and appropriate store readiness.
• Partner with the broader Marketing team to build retail-relevant customer journeys, segmented email campaigns, first-party data capture and repeat-visit communications
• And identify opportunities to connect retail customers with experiences and experience guests with retail through bundled storytelling, cross-promotion and shared fan-audience development.
• Use customer insights, purchase patterns, local-versus-tourist behaviour and franchise affinities to tailor communications, promotions and product recommendations, supporting responsible customer-data acquisition and use in accordance with WBD privacy, consent and governance requirements.

• 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing.
• Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention.
• Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey.
• Experience supporting store openings, product launches, local-market activations, experiential events or multi-location retail programs.
• Ability to develop integrated plans spanning digital, social, CRM, partnerships, publicity, local discovery and in-store marketing.
• Strong project management and stakeholder collaboration skills, with experience partnering across Retail Operations, Merchandising, Product, Creative, Franchise and agency teams.
• Ability to think like a retailer and a marketer, connecting fan engagement to store traffic, conversion and profitable growth.
• Ability to anticipate operational and merchandising needs while maintaining a premium, customer-first brand experience.
• Energy, organisation and accountability in delivering launches, product moments and local-market opportunities.
• Ability to collaborate effectively across central marketing and store teams and adapt plans to changing business conditions.

• Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands.

• Health insurance coverage
• Employee wellness programme
• Life and disability insurance
• Retirement savings plan
• Paid holidays, sick time and vacation
• Total compensation package may include annual bonuses, short- and long-term incentives and programme-specific awards