Lead, Sportswear Energy Marketing & Nike Virtual Studio – Global

Sits in the Global Energy Marketing function, reporting directly to the Senior Director, Global Sportswear Energy Marketing, and partnering closely with Senior Experts and Nike Virtual Studio leadership. It leads the day-to-day development and execution of seasonal Sportswear Energy marketing initiatives while supporting the Nike Virtual Studio scope. The purpose is to translate product stories and cultural opportunities into compelling, innovative consumer journeys across the marketplace and to build authentic connections between sport culture and fandom culture.

• Lead the day-to-day development and execution of seasonal Sportswear Energy marketing initiatives while supporting the Nike Virtual Studio scope.
• Serve as the voice of the consumer throughout the seasonal planning process, staying closely connected to consumer behaviours, cultural trends, fandom ecosystems, and marketplace dynamics.
• Identify emerging cultural signals, communities, intellectual property, creators, and behaviours for Nike to understand, participate in, or partner with.
• Build relationships with Geography and City teams to ensure global direction remains rooted in local consumer insight, and partner across functions to integrate the right inputs, support, and expertise.
• Partner with Senior Experts and Nike Virtual Studio leadership to develop seasonal marketing briefs, brand strategies, and strategic narratives, gathering and synthesising consumer opportunities, product innovation, commercial priorities, cultural context, fandom insights, and marketplace dynamics.
• Define target consumer segments and inform audience strategies across Sportswear Energy and relevant fandom communities, contributing to concepts and storytelling territories that connect product innovation, sport culture, and fandom culture.
• Translate consumer and cultural insights into clear, actionable creative briefs for campaigns, partnerships, activations, and product storytelling, and identify where Nike athletes, products, franchises, and stories can naturally and credibly participate in gaming, anime, music
• And adjacent communities.
• Lead day-to-day engagement with Geography and City teams, create and manage Geography marketing briefs, gather marketplace input, and guide consumer journeys from product introduction through launch and sustain phases across physical and virtual touchpoints.
• Lead communication across functional partners, develop and manage seeding strategies and briefs, and drive alignment across Brand Creative, Retail Marketing, Digital Marketing, Communications, Entertainment Marketing, Gaming, Sports Marketing, Product, Merchandising, and Design teams.
• Build and maintain integrated seasonal marketing plans that connect product, storytelling, talent, partnerships, experiences, and marketplace activation, including plans for gaming, anime, manga, otaku culture, music, and emerging youth subcultures
• Continuously evolve plans, manage timelines, milestones, deliverables, and stakeholder alignment, identify risks and opportunities, support seasonal recaps, and bring emerging trends and partnership opportunities back into Nike.

• Consumer-obsessed marketer with a deep understanding of the intersection of sport, culture, and emerging fandom ecosystems.
• Thrives in fast-moving environments, brings strong cultural curiosity and innovative ideas, and can translate consumer insights into impactful marketing plans, partnerships, product stories, and experiences.
• Connector, storyteller, and operator who can build alignment across a complex matrix while maintaining a relentless focus on the consumer.
• Understands how to create meaningful consumer journeys, collaborate effectively with Geography and City teams, and help Nike participate credibly across gaming, anime, manga, otaku culture, music, and emerging youth subcultures.
• Brings a nuanced understanding of what earns credibility within different communities, what can feel forced, and how meaningful participation varies across fandoms.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 6+ years of experience in brand, product, consumer, entertainment, gaming, or cultural marketing.
• Strong understanding of youth culture, sportswear, fashion, consumer behaviour, gaming, anime, manga, music, and fandom communities.
• Proven ability to build and execute integrated marketing plans, partnerships, and consumer journeys.
• Ability to translate cultural insight into clear strategic narratives, creative briefs, campaigns, activations, and product storytelling.
• Credibility and fluency across both sport culture and fandom culture, with strong judgement around authentic participation.
• Excellent planning, communication, storytelling, and briefing skills.
• Strong team player with the ability to influence and align diverse stakeholders across a complex organisation.
• Strong project management skills with exceptional attention to detail and follow-through.
• Experience working across global, Geography, and City teams.

• Experience building relationships with creators, studios, publishers, platforms, artists, and cultural voices.