Senior Lead - Creative Director, Campaigns

The Senior Lead - Creative Director, Campaigns owns the creative strategy and execution of high-impact regional campaigns across North America, translating On's brand vision into disruptive and culturally resonant storytelling. Reporting to the Head of Creative Studio on the Americas Creative Studio team, the role supports the AMER region by elevating brand image and driving deep connection with diverse athlete and community hubs. The role leads the creative journey from concept to delivery, balancing entrepreneurial innovation with operational excellence to safeguard On's premium positioning while leading and developing a high-performing creative team.

• Lead the end-to-end creative development for regional North American campaigns and integrated marketing initiatives to drive brand heat and commercial success.
• Empower and coach a high-performing campaign creative team, creating the conditions for individuals to grow and do their best work.
• Lead through others by building trust, removing barriers and enabling teams across the organisation to execute the brand with excellence.
• Partner with brand management, marketing leads and global creative teams to align regional storytelling with global brand pillars.
• Direct creative approval across all North American touchpoints, ensuring a cohesive brand voice and visual identity from digital and social to retail rollout.
• Develop innovative creative concepts that solve complex business challenges while pushing the boundaries of traditional performance marketing.
• Preserve the integrity of core creative ideas by collaborating closely with designers and production teams to achieve premium execution.
• Maintain stakeholder alignment by presenting clear, evidence-based creative directions to senior regional leadership.
• Identify and mitigate potential creative roadblocks by partnering with Studio Management to ensure resource optimisation and on-time delivery.

• 8+ years of experience in creative roles, including conceptual creative development and copywriting, within a premium global brand or a leading creative agency focusing on omnichannel consumer experiences.
• 2+ years of direct people leadership experience, having managed creative pods or teams responsible for multi-channel campaign delivery and talent development.
• Demonstrated high degree of entrepreneurial innovation, having successfully challenged status quo creative to deliver results in high-pressure, fast-paced environments.
• Experience in end-to-end campaign development, from conceptual thinking to team leadership, bringing ideas through execution and launch.
• Acts as a multiplier, not the star; raises others up, gives honest feedback, and creates conditions where people can do their best work.
• Deep expertise in the North American market, with a proven ability to synthesise diverse community interests into impactful visual and narrative content.
• Track record of mastering complexity by managing creative budgets and external agency partnerships to deliver premium quality outcomes.
• Expert proficiency in digital creative tools and staying ahead of emerging trends to ensure On remains at the forefront of design and technology.
• Ability to travel up to 40% of the time to support global hubs and key creative moments as required by the business.

• North America / AMER region

Its work spans product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.