Agencies
Associate Creative Strategist / Copywriter
Mid Level
New York, United States
hybrid
Full time
Job description
About the Role
Focuses on developing big creative ideas, copy and creative strategy for sports and entertainment campaigns, sponsorship activations and brand experiences. It sits within a fast-paced agency environment and involves collaborating with Creative Directors, Designers, Strategists and other agency partners. The position supports creative narratives, trend research, presentations and new business pitches, connecting audience insights and cultural relevance to client objectives.
Key Responsibilities
- Concept and develop innovative, strategically grounded campaign ideas, sponsorship activations and brand experiences across sports and entertainment.
- Write compelling headlines, taglines, campaign narratives, manifestos and other creative copy that brings brand ideas to life.
- Support the development of creative narratives, strategic territories and campaign platforms rooted in audience insights, cultural relevance and client objectives.
- Identify audience tensions, cultural truths, fan behaviours and marketplace opportunities that can serve as strategic springboards for creative ideas.
- Research and synthesise consumer behaviour, cultural trends, competitive activity and emerging opportunities into compelling trend reports and actionable creative insights.
- Contribute original ideas to team brainstorms and collaborate with Creative Directors, Designers, Strategists and other agency partners to develop and refine concepts.
- Help craft compelling creative presentations and pitch materials that clearly articulate the insight, idea and rationale behind the work.
- Support new business opportunities through research, creative concepting, strategic storytelling and pitch development.
Required Experience & Qualifications
- 2–4 years of experience in copywriting, creative strategy, advertising or a related creative discipline.
- A portfolio demonstrating strong conceptual thinking, writing ability and creative ideas.
- Strong copywriting and storytelling skills across multiple formats.
- Ability to translate research, audience insights and client briefs into clear, compelling creative concepts.
- Excellent verbal and written communication skills, including the ability to articulate and present creative thinking.
- Strong organisational and time management skills, with the ability to manage competing priorities and meet deadlines.
- Comfortable receiving constructive feedback, iterating on creative work and collaborating across teams.
- A genuine passion for advertising, creativity and culture.
- A creative thinker who enjoys coming up with big ideas and finding unexpected ways to bring brands into culture.
- Strategic curiosity about the "why" behind an idea, with the ability to connect creative thinking to consumer insights, brand objectives and business challenges.
- A strong writer able to turn complex ideas into simple, compelling stories across headlines, campaign concepts, manifestos and presentations.
- Cultural curiosity, actively seeking inspiration from advertising, sports, entertainment, emerging trends and the wider world.
- Proactive and resourceful, bringing fresh thinking, seeking opportunities, asking questions and taking ownership of work from start to finish.
- Adaptable and collaborative, able to thrive in a fast-paced agency environment, juggle multiple projects and deadlines, and work with people across disciplines.
- Detail-oriented, with pride in the clarity of writing, strength of ideas and quality of presentations.
Preferred Skills
- Interest in sports and entertainment is a strong plus.
- Portfolio work that shows the thinking behind the creative is especially encouraged.
Workplace
- Employees who live within a commutable distance of one of the hub offices currently located in Chicago, Metro Detroit, Los Angeles and New York City are required and expected to work from the office three days per week, or two days per week for employees based in Los Angeles.
- Dentsu may designate other hub offices at any time.
- Employees who live outside a commutable range may be designated as remote, depending on the role and business needs.
- Employees are expected to be flexible to meet the needs of the company and clients, which may include attendance in an office.
Benefits & Perks
- Medical, vision and dental insurance.
- Life insurance.
- Short-term and long-term disability insurance.
- 401k.
- Flexible paid time off.
- At least 15 paid holidays per year.
- Paid sick and safe leave.
- Paid parental leave.
- Flexible working arrangements and schedules that promote work/life balance.
- Progressive parental and caregiver programs.
- Opportunities to give back to the community as part of global social responsibility efforts.
- Compliance with applicable state and local laws regarding employee leave benefits, including the Colorado Healthy Families and Workplaces Act.
The Application Process
Applications are reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
- Submit an application via the Apply button at the top of the job posting.
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