Sporting Fashion & Goods
Manager Brand Events - Focus on Materials, Event Production & Installations
Mid Level
Herzogenaurach, Germany
in office
Full time
Job description
About the Role
The Manager Brand Events manages the planning, production and implementation of adidas events and projects, with a focus on event management and physical installations, in order to create leading event experiences. The role sits within Brand Management & Communications and works with all adidas categories and functions, brand engagement and event team functions, and the global event agency and supplier roster. The position involves independently leading assigned projects and project teams while ensuring execution is fully aligned with brand strategy and creative direction guidelines.
Key Responsibilities
- Steer, plan and execute event projects using an integrated, holistic and long-term event marketing approach.
- Roll out and manage installations on site.
- Develop creative ideas and solutions that fulfil the event production and key account team strategy.
- Collaborate with project teams.
- Ensure rigorous and competitive pricing from agencies and vendors.
- Plan and manage project budgets within the given targets.
- Independently lead assigned projects and project teams, ensuring execution is fully aligned with brand strategy and creative direction guidelines.
- Fulfil the objectives of briefs, taking into consideration short, medium and long-term company and business objectives.
- Provide pro-active support to superiors across various tasks.
- Build the brand and the business of the brand.
Required Experience & Qualifications
- Associate's degree (FOS, Abitur).
- Creative and/or event education.
- At least 5 years related experience and/or training, or an equivalent combination of education and experience.
- Proven track record, especially in event production and event design.
- Experience in installations, exhibitions, interior design and production is a must have.
- Excellence in event organisation.
- Excellence in project management.
- Strong creative and design background.
- Strong communication skills.
- Strong time and budget management.
- Proven ability to manage external partners to achieve strong results.
- Detail-oriented, with the ability to synthesise small details into big pictures.
- IT skills: Illustrator (or equivalent) and SketchUp at basic level; Office 365 at expert level.
- Hardware: Macintosh products.
- Language: excellent English and excellent German.
Preferred Skills
- Knowledge of materials and standard event equipment is beneficial.
- Marketing, communication or architecture experience is an advantage.
About the Company
Through sport, adidas believes it has the power to change lives.
Create your account to access job details
Unlock full job descriptions, apply in seconds, and get access to roles matched to your experience and interests.

