Manager Sales Insights & Analytics - temp until 6.2028

This role bridges Sales Insights and Digital Commerce, combining deep sell-out analytics expertise with advanced e-commerce performance management to drive fact-based decisions across wholesale and digital channels. Sitting within the Data team, the position acts as a trusted advisor to sales teams, senior leaders and strategic retail partners by translating complex datasets into actionable recommendations that accelerate growth. The role works closely with internal partners including Sales Insights & Analytics, Digital Partner Commerce, Sales, Go-To-Market, Brand Activation, Finance, Account Operations and Technology/Data teams, as well as external key account buying teams, e-commerce managers, retail digital teams and strategic wholesale partners.

• Own sell-out and e-commerce performance reporting across strategic accounts and markets.
• Analyse sales, consumer, assortment, traffic, conversion, visibility and ROAS metrics to identify growth opportunities.
• Develop executive-ready actionable insights, weekly business reviews and performance narratives for senior stakeholders.
• Lead internal and external trade meetings, presenting recommendations and action plans.
• Ensure data quality, governance and readiness through close collaboration with retail partners and internal teams.
• Drive continuous improvement in reporting, automation and KPI frameworks.
• Support forecasting, budgeting, Internal Business Planning and cross-functional commercial initiatives.

• 3-5+ years of experience in analytics, business intelligence, e-commerce, sales insights or consulting.
• Deep understanding of the relationship between different KPIs, with strong analytical skills and the ability to derive narrative from data.
• Advanced understanding of retail sell-out, sales and product performance KPIs.
• Strong understanding of digital commerce and online performance metrics, including traffic, conversion, ROAS, revenue, visibility and assortment KPIs.
• Advanced Power BI capabilities, including dashboard development and data visualisation.
• Advanced Excel and PowerPoint skills.
• Experience with Google Analytics, GA4 or similar digital analytics tools.
• Experience working with large datasets and multiple data sources.
• Excellent stakeholder management, storytelling and presentation skills.
• Ability to simplify large datasets into clear recommendations and business actions.
• Commercially curious, proactive and comfortable working across multiple functions and markets.
• Fluent English required.

• SQL knowledge is advantageous.
• Google Analytics experience is preferred.
• Additional Central European languages, especially Polish, are an advantage.

Adidas strongly believes that embedding diversity, equity and inclusion into its culture and talent processes gives its employees a sense of belonging and its brand a real competitive advantage.