Commercial Marketing Executive (Retention)

Supports the delivery of marketing campaigns that strengthen supporter engagement and drive revenue growth across commercial experience-based products. It sits within the Commercial Marketing team and focuses on retention marketing strategies across seasonal memberships, ticketing and hospitality. The role involves creating seamless supporter journeys, optimising campaign performance and delivering exceptional experiences that keep supporters connected with the club in a fast-paced, collaborative environment.

• Support the planning, execution and optimisation of retention marketing campaigns across owned, paid and earned channels to drive engagement and retention.
• Act as a key marketing contact for colleagues working across seasonal memberships, ticketing and hospitality.
• Design and optimise supporter experiences across multiple touchpoints to encourage long-term engagement.
• Review engagement data, identify opportunities and recommend improvements to maximise campaign results.
• Work with internal teams and agency partners to produce channel-specific creative assets.
• Use audience insights and performance data to deliver targeted and effective campaigns.
• Collaborate with Digital and Insights colleagues to track KPIs and deliver accurate performance reporting.
• Connect campaigns across content, retail and other commercial areas to maximise supporter engagement throughout the marketing funnel.

• Experience of supporting commercially focused retention marketing campaigns that have delivered measurable results.
• Knowledge of how paid, owned and earned media channels work together to achieve campaign objectives.
• Hands-on campaign delivery skills, including use of owned-channel marketing platforms such as email marketing tools.
• Ability to interpret performance data and translate insights into actionable recommendations.
• Ability to collaborate with stakeholders and manage external agency relationships effectively.
• Excellent communication skills and the ability to build positive working relationships with a range of audiences.
• Commercial acumen and accountability, with motivation to deliver tangible outcomes while maintaining high standards of quality and efficiency.
• Successful candidates must complete a DBS check and other essential background checks prior to starting employment; depending on the responsibilities of the role, the DBS check will be basic, standard or enhanced.

• Flexible hybrid working model

• Exciting reward and recognition scheme
• Generous holiday allowance that increases with length of service
• Internal learning and development programmes
• Priority access to apply for match tickets
• Competitive health and wellbeing benefits package
• Leading Employee Assistance Programme
• Discounts with some partners
• Opportunity to join an Employee Network and play a vital role in delivering the ED&I strategy