Brand Manager

Entain is seeking a Brand Manager to support its gaming portfolio, specifically the Gala brand. The role is responsible for supporting the development and delivery of the brand strategy across all consumer touchpoints in order to drive sustainable commercial growth, customer relevance and market differentiation. The Brand Manager manages the day-to-day development and execution of integrated brand campaigns, ensuring that activity is insight-led, creatively distinctive, commercially effective and consistent with the brand's positioning, personality and values.

• Champion the brand across the business, ensuring teams fully understand and consistently apply brand guidelines
• Partner with creative teams to deliver high-quality, on-brand assets across imagery, typography and tone of voice
• Collaborate with internal marketing teams and external agencies to plan and deliver campaigns across Digital AV, social and CRM, aligned to the poker calendar
• Oversee the execution of promotional activity, ensuring all outputs meet brand standards
• Work closely with Social Media, PR and Live Events teams to create engaging, consistent content across all customer touchpoints
• Manage the day-to-day development and execution of integrated brand campaigns
• Bring together multiple teams to deliver joined-up customer communications across key channels and touchpoints
• Support the Head of Brand, Gaming in monitoring brand and campaign performance
• Identify emerging customer and market opportunities and embed clear learnings into future plans
• Ensure all activity operates within applicable UK gambling regulations and advertising standards

• Experience in brand management and campaign planning
• Highly organised, with experience of managing multiple projects simultaneously
• Strong stakeholder management skills, with the ability to build relationships across teams including Compliance and Legal
• Robust internal stakeholder management capabilities
• Articulate with strong communication skills

• An interest in poker and an understanding of betting and gaming

• A regular bonus
• Healthcare support
• A stake in the company's success through the ShareSave scheme
• Great development opportunities
• Wellbeing support
• The chance to turn recognition from leaders and colleagues into prizes
• Being part of an inclusive and supportive community where everyone is celebrated for being themselves