Brand Manager

The Brand Specialist delves into consumer behaviour, compiles insights and conducts market research to identify factors that enhance top-of-mind awareness, strengthen brand prominence and increase per capita consumption. In collaboration with the Brand Manager, the role contributes to the yearly business strategy and develops and implements initiatives related to brand marketing, product launches and packaging design. The role sits within the Egyptian Brand Team, which acts as brand guardian for Red Bull Egypt and covers consumer insights, product marketing, activations, advertising, content and events.

• Delve into consumer behaviour, compile insights and conduct market research to identify factors that enhance top-of-mind awareness, strengthen brand prominence and increase per capita consumption.
• Collaborate with the Brand Manager to develop the yearly business strategy, and develop and implement initiatives related to brand marketing, product launches and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.
• Develop an integrated creative vision across all campaigns, ensuring each initiative enhances recognition, influence and interaction to meet broad marketing goals.
• Work with internal teams spanning owned, earned and shared media, events, content creation and commercial collaborations to guarantee cohesion throughout all brand interactions.
• Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans, and evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.
• Ensure event creatives-based marketing plans deliver impactful, efficient and best-practice 360 campaigns, and support internal stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns.
• Guarantee that marketing tactics for event creatives are coherent, evidence-based and refined throughout each campaign, collecting insights after each campaign.
• Analyse what other brands are doing in the market in terms of 360 campaigns and the brand's stance in comparison to the market, and identify key event creatives for Egypt and trends relevant to the brand and target demographics.
• Develop and implement strategic event creatives plans, tailoring approaches to maximise audience engagement and ROI.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns.
• Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, and social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders.
• Manage the creative process between the local creative agency and HQ with all necessary alignments, and coordinate with the Trade Marketing team on synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance.
• Create analysing tools to track campaign performance, analyse effectiveness and make data-driven adjustments, and provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.
• Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers.
• Work with Brand Managers, the Media Agency and Creative Agencies to deliver impactful, fit-for-purpose creative formats across Red Bull advertising campaigns.
• Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns with maximum effectiveness and efficiency, while constantly optimising ways of working and exploring new, innovative ways to connect with consumers.
• Keep close cost-controlling systems in place, ensuring budget control and efficiency, and cultivate a collaborative culture and strong agency-client relationship, ensuring best-practice planning and execution and account servicing.
• Perform annual creative agency evaluation and develop and implement performance plans as needed.
• Contribute to the annual business planning process, including analysis of creative effectiveness, to deliver plans and initiatives that grow brand health and sales, and set
• Benchmark and control KPIs across all product marketing and initiatives topics to increase the impact of plans on an ongoing basis.
• Manage and maintain the annual budget.
• Turn data into compelling, actionable and relevant insights, and ensure these insights are addressed through adequate ideas and plans
• Monitor the younger segment's consumer perception about the brand and products in social media
• And conduct competitive reviews to analyse the brand's stance versus other players in the market.
• Develop and implement strategies to drive consumer activation and engagement, and plan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints.
• Coordinate with marketing and sales teams to ensure alignment on consumer strategies, and manage stakeholders across sales, marketing, operations and finance teams to lead them to fully execute a 360 campaign.
• Manage the consumer activation budget, ensuring expenditures align with company objectives and ROI expectations, and develop and execute promotional campaigns aimed at increasing consumer activation.
• Regularly report on campaign results and key performance indicators.
• Create branding and through-the-line communication for specific marketing projects in strong collaboration with the respective marketing functions, and develop campaign identity for Sports, Culture, Field and Media Network projects, ensuring brand messaging is consistent and effective.
• Manage the creative agency in delivering top-notch creatives for key visuals, logos and consumer messaging tools that are relevant to the campaign and resonate with the target audience, and manage the creative agency to deliver a full campaign identity.
• Work closely with an agency to develop a short teaser video for various events, including storyboarding, video editing and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event.
• Collaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy, and develop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity.
• Manage multiple projects simultaneously, meeting deadlines and delivering high-quality work under pressure, and bring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.
• Develop and implement strategies to grow the current portfolio and address market opportunities, and conduct extensive analysis of the portfolio and make data-driven decisions to ensure the strongest portfolio is in place.
• Lead the full process of the product from request to arrival, including sales monitoring, creating labels and overall management of all stages, and collaborate with sales and trade marketing teams to ensure successful product launches.
• Manage the end-to-end process of new product launches, including budget management and performance monitoring, and plan and implement 360 product launches, leading other teams within sales, marketing and operations.
• Participate in and contribute to the brand aspect of marketing projects, including both on-premises and off-premises and trade marketing, and develop new cross-functional instruments such as sales/marketing programmes or trade marketing initiatives.
• Collaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans and update each other with the latest insights, and initiate and engage in creative sessions to form strategies and evaluate best-practice case studies.
• Maintain a consumer and brand perspective in every project, ensuring effective communication with the consumer with a strong emphasis on digital and social media, and ensuring all communication aligns with the brand's equity.
• Maintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top-of-mind awareness and brand prominence.
• Enhance the service provision of the agency and foster relationships between the client and agency, and establish robust, transparent and trustworthy collaboration and cooperation with management and peers.

• 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.
• In-depth understanding of brand positioning, brand equity development and consumer marketing.
• Strong leadership skills to fully lead on 360 campaigns with all stakeholders.
• Attention to detail to brand guidelines and corporate identity, acting as the Brand Guardian.
• Proven success in managing multi-channel brand campaigns.
• Strong analytical skills and experience with performance measurement tools.
• Excellent project management and interpersonal skills.
• Proficiency in English, both written and spoken, with outstanding communication abilities.