Manager, Retail Marketing

Leads retail marketing strategies across the direct-to-consumer channel, with the goal of increasing traffic, maximising conversion and achieving overall revenue goals. It owns the strategic direction, execution and performance management of all retail marketing initiatives across the DTC channel. The position bridges brand marketing and sales teams to drive brand equity, increase traffic, maximise conversion rates and optimise ROI on retail marketing investments.

• Lead retail marketing strategies across the DTC channel to increase traffic, maximise conversion and achieve overall revenue goals.
• Lead the strategic direction, execution and performance management of all retail marketing initiatives across the DTC channel.
• Develop and execute annual integrated retail marketing calendars aligned with overall brand calendars, strategies and commercial goals.
• Oversee key product launch activations, trade promotions and 360-degree seasonal campaigns across all retail touchpoints.
• Lead the planning and execution of high-impact VP zones, activations and consumer-engaging events.
• Collaborate closely with sales and merchandising teams to drive sell-through and support stores with tailored co-marketing initiatives.
• Manage promotional calendars and exclusive product drop strategies, including gift-with-purchase where necessary.
• Manage and allocate the annual retail marketing budget to ensure maximum efficiency.
• Track and analyse key performance metrics (traffic, conversion rate, ATV, UPT) to measure campaign effectiveness.
• Work cross-functionally with brand marketing, sales and merchandising to ensure seamless campaign roll-out.

• Bachelor's degree.
• 12–14 years of retail marketing experience.
• MS Office skills.
• Photoshop and Illustrator skills.
• English language skills at intermediate level.
• Creative judgement.
• Open communication and a positive mindset.
• Full of energy.
• Working knowledge of the store environment and the challenges facing both the brand and the retailer.
• In-depth expertise using software tools.
• Strong commercial acumen, budget management, vendor handling and retail data analysis.

• Experience in the fashion or sport industries.

PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in more than 120 countries and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in its candidates, defined by values that inspire the business to be driven in performance, vibrant in sporting legacy and together in team spirit, while letting individual talent and experience shine.