Sporting Fashion & Goods
Marketing Intern
Pre-career
Hoofddorp, Netherlands
hybrid
Internship
Marketing & BrandIntegrated CampaignsBrand StrategyDigital Marketing & Performance
Job description
About the Role
The internship sits within the ASICS Performance Footwear Marketing Team, based at the EMEA headquarters near Amsterdam, and provides hands-on experience in an international business environment. The role supports the planning, coordination, and execution of marketing initiatives across Performance Running (PRUN) and Core Performance Sports (CPS). The intern gains exposure to seasonal campaign management, event activations, marketing performance tracking, and cross-functional collaboration across EMEA markets.
Key Responsibilities
- Assist the Performance Footwear Marketing Team with day-to-day activities, project coordination, and operational tasks.
- Support the planning, coordination, and execution of key seasonal marketing campaigns across Performance Running (PRUN) and Core Performance Sports (CPS).
- Assist in organising major brand events and marketing activations, including logistics, preparation, and on-site coordination.
- Support communication and alignment with retail partners, internal teams, and external stakeholders for key marketing initiatives and events.
- Monitor key marketing KPIs, support campaign measurement, and consolidate performance results and learnings.
- Coordinate campaign assets and marketing materials, ensuring timely distribution and clear communication with local EMEA markets.
- Prepare presentations, reports, and supporting materials for seasonal planning and key marketing meetings.
- Support marketing initiatives across Performance Running (PRUN) and Core Performance Sports (CPS), ensuring alignment with overall brand and category priorities.
Required Experience & Qualifications
- Must be enrolled at a Dutch University for the entire duration of the internship.
- Availability from February/March for 5–6 months.
- Studies in Marketing, Business, Communications, Sports Management, or a related field.
- Strong interest in sports, particularly running and performance footwear.
- Well-organised, detail-oriented, and comfortable managing multiple projects.
- Proactive, hands-on mindset with strong communication skills.
- Analytical mindset and interest in marketing performance measurement.
- Good knowledge of Microsoft Office, particularly PowerPoint and Excel.
- Team player who enjoys working in an international environment.
Workplace
- Located at the EMEA headquarters in Hoofddorp, near Amsterdam.
Benefits & Perks
- Exclusive 50% discount on ASICS products.
- A dedicated intern community, providing opportunities to connect and collaborate with fellow interns across different functions and departments.
- Regular social events, networking sessions, workshops, and development seminars designed to help interns expand their network, enhance professional skills, and gain insights into different areas of the business.
- Hybrid working model, combining the flexibility of working from home with the energy and collaboration of the office.
- Access to an office gym and sports membership discounts.
- Unlimited access to the Calm app for better sleep and mental fitness.
- Complimentary premium subscription to Runkeeper Go™.
- A comprehensive wellbeing programme including exercise and educational sessions.
- Professional wellbeing support and meditation classes through OpenUp.
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