Brand Marketing Intern

Supports consumer insight and market research, including sell-out analysis and understanding the drivers of top-of-mind awareness, brand salience and sales data. It works closely with the Senior Brand Manager to contribute to the annual business plan by executing brand, advertising, new product and packaging initiatives. The role supports creative development processes and the implementation of consumer activations across online and offline channels.

• Gather consumer insights and market research, including sell-out analysis, to understand drivers of top-of-mind awareness, brand salience and sales data.
• Work closely with the Senior Brand Manager to contribute to the annual business plan by executing brand, advertising, new product and packaging initiatives while ensuring the brand is portrayed correctly.
• Support creative development processes, including artworks and key visuals, and the implementation of all consumer activations across online and offline channels linked with special cans or multipacks.
• Turn data into compelling, actionable and relevant insights, and ensure these insights are addressed through adequate ideas and plans.
• Devise, implement and collect data through T&A and other suggested research.
• Create branding and through-the-line communication for specific marketing projects in collaboration with the respective marketing functions.
• Contribute the brand element of projects led by marketing peers, as well as on/off premise and trade marketing.
• Ensure successful execution of all events and/or product-related consumer activations in collaboration with field marketing, culture, on/off premise and sport marketing teams.
• Support the Brand Manager in product launches together with sales, finance and other marketing functions, and act as key contact for Red Bull HQ.
• Understand which packaging solution addresses country-specific needs and support the creation of new limited edition special cans or multipacks linked to consumer activations.

• University student or young worker.
• Bachelor's Degree in Marketing or current University Student.
• Good knowledge of the FMCG brand marketing landscape.
• Initial practical experience in understanding competitor activity and consumer behaviour in a brand and FMCG context.
• Excellent communication skills, analytical ability, commercial acumen and interpersonal skills.
• Flexible and unconventional thinking as well as very good Office skills.
• High standard of integrity with a passion for the brand and commitment to Red Bull values.
• English language: written and spoken.