Senior Professional, Energy Brand Management, Jordan France

Sits within the France Jordan marketing team and reports to the Marketing Director, Jordan Brand France, with a dotted line to the Energy Marketing Director, Jordan Brand EMEA. It works closely with the Lead Professional, Energy Relationship Management, Jordan Brand France and requires strong cross-functional collaboration to bring impactful marketing plans to life across the territory and priority marketplace accounts. The position translates EMEA Energy briefs into locally relevant marketing plans and leads the territory execution of Jordan's priority brand moments in Paris and France.

• Translate EMEA Energy briefs into locally relevant marketing plans and lead the territory execution of Jordan's priority brand moments, identifying consumer and cultural moments that matter locally and connecting insights with project leadership and cross-functional orchestration.
• Support premium execution across the city through events, experiences and campaign creation, and across relevant Streetwear Specialty accounts (NBHD).
• Represent Jordan Brand in Paris and France by building seasonal plans, including the Paris/France response to the EMEA brief from upstream alignment to execution, and orchestrate teams and partners to execute with clarity, creativity and operational excellence.
• Lead territory-owned brand projects end-to-end, including local briefs, creative development, agency management, production and delivery against agreed objectives and timelines.
• Support the integrated city offense by connecting Territory Brand, EMEA Energy and cross-functional partners across Communications, Digital, Media, Sales, Merchandising and Creative to deliver one aligned consumer experience.
• Partner with the Relationship Management counterpart to activate the France Energy Jordan family of partners and cultural catalysts, leveraging relationships and cultural insights to develop and deliver locally relevant brand plans.
• Bring local opportunities and consumer insights upstream, identifying city-right consumer moments, marketplace opportunities, partners and cultural signals to inform EMEA strategy and future seasonal planning.
• Partner with Streetwear Specialty (NBHD) and Sales to drive premium brand execution across priority accounts and marketplace moments, translating account strategy and seasonal brand priorities into city-right consumer experiences from brief through final execution
• While Streetwear Specialty retains ownership of account strategy.
• Own the Territory Energy budget and spend, including PO creation and management, coordinating with the EMEA Energy Brand Director and Jordan France Brand Director to ensure disciplined investment, accurate forecasting and timely spend.
• Provide local input and support for Global and EMEA team visits and priority moments in Paris specifically.

• Experience in cultural marketing, brand marketing, integrated marketing or related marketing roles, within a brand or agency environment.
• Demonstrated experience building marketing plans and leading multiple projects across key consumer touchpoints, including retail, digital, social and experiential marketing.
• Fluency in English.
• Deep interest in fashion, streetwear, sport, art, music, design and subcultures.
• Strong creative judgment and taste level, with the ability to recognise culturally relevant, premium and distinctive ideas and drive high-quality brand execution.
• Proven track record of developing and executing breakthrough brand and cultural marketing campaigns, working with brands, catalysts and collaborators.
• Strong understanding of the French consumer (with a focus on Paris), marketplace and cultural landscape, with the ability to translate local insights into relevant brand opportunities.
• Strategic ability to translate broader brand direction into clear seasonal plans.
• Exceptional project management and organisational skills, with the ability to manage multiple priorities, agencies, timelines and stakeholders while driving plans through to high-quality execution.
• Understanding of Jordan Brand's unique history and heritage in basketball culture.
• Core understanding of Jordan Brand's current role in Parisian streetwear culture, including footwear and apparel trends.
• Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha consumers.
• Authentic connection to fashion, streetwear, basketball, football and creative communities.
• Demonstrated ability to build brand awareness and strength in a global city.
• Talented marketeer passionate about brand building and creative culture, with a keen understanding of the agitator consumer and the cultural movers operating at the intersection of fashion, streetwear and sport, who can understand the marketplace

• Local candidates preferred.