Media, Broadcast & Content
Sports Marketing Coordinator
Entry Level
Connecticut, United States
in office
Full time
Job description
About the Role
The Sports Marketing Coordinator supports marketing and promotional planning and execution for several sports properties within ESPN's Content Sports Marketing department. The department creates and executes live sport marketing strategies across streaming and linear television platforms and covers a wide range of sports, including MLB, PGA Tour, The Masters, PGA Championship, TGL, Australian Open, Wimbledon, US Open, NFL, NBA, College Football, and more. The role helps develop and execute multi-platform promotional plans across ESPN and The Walt Disney Company and provides overall support to the Sports Marketing team.
Key Responsibilities
- Supports creative development and execution of marketing materials.
- Builds creative deliverables and timelines to ensure work is completed, delivered, and trafficked on time and on budget.
- Develops relationships and production timelines with internal creative teams.
- Ensures accuracy and excellence of all work produced internally and by creative agencies.
- Provides input on creative development and execution of marketing materials.
- Partners closely with Media on the scheduling and delivery of on- and off-channel assets.
- Liaises day-to-day with internal and external creative partners, relaying creative feedback and managing full timelines.
- Develops a full understanding of programming schedules and sponsor requirements to ensure marketing materials and deliverables are accurate.
- Assists in managing the budget.
- Works with research and media teams to translate data into strategic inputs.
Required Experience & Qualifications
- Minimum of 6 months of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management.
- Impressive verbal and written skills.
- Positive energy with a 'can do' attitude.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong work ethic, detail-oriented and collaborates to get the job done.
- Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+.
- Sports knowledge including both a fan and business perspective.
- High school diploma or equivalent.
Preferred Skills
- Knowledge and an interest in the evolving media landscape and media consumption habits.
- Hunger for learning and making a difference; open-minded.
- A healthy appreciation for the role of sports with cultural trends.
- Solution-oriented.
- Highly collaborative and a relationship builder.
- Strong writer.
- Bachelor's degree or equivalent in Marketing, Business, or a related field.
Workplace
- Based in New York, New York.
Salary
- Base pay offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
- A bonus and/or long-term incentive units may be provided as part of the compensation package.
Benefits & Perks
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About the Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with three core business segments: Disney Entertainment, ESPN, and Disney Experiences.
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