Senior Specialist Digital Activation - EM South (Fixed-Term Contract)

As part of the adidas EM South Digital Activation Team, the role leads the EM South adiClub loyalty programme across key consumer touchpoints. The role works closely with local and global teams to deliver engaging, consumer-led membership strategies that support brand engagement, member growth, retention and commercial performance. It partners with eCommerce, retail, customer service, brand, media and agency teams to deliver membership activations across.com, app and retail channels.

• Manage membership-focused communication touchpoints and acquisition activity across.com, app and retail to support adiClub member acquisition, engagement, retention and re-engagement growth.
• Partner with the Manager, Membership & CRM on key membership projects, including programme rewards and member benefits.
• Work with brand communications teams and agency partners to support seasonal membership campaigns and events.
• Partner with the media team and agencies on member acquisition campaigns and member engagement evaluation.
• Own regular reporting for membership activity, including insights and recommendations for improvement, ensuring accurate and timely reporting.
• Monitor market trends across loyalty, apps, personalisation and consumer communications.
• Lead briefing of promotional campaign materials for digital channels.
• Support the integration of new technologies, tools and service offerings into membership plans.
• Partner with eCommerce teams to evaluate consumer journeys and identify opportunities to improve membership communications.
• Collaborate with internal teams (Brand Activation, Omnichannel Marketing, eCommerce, Retail, EM South Customer Service, Global and Hub business units, Digital Activation, Media) and external creative, media and technology/platform partners where relevant.

• 5 to 7 years of experience in CRM marketing, lifecycle marketing, loyalty marketing or a related digital marketing role.
• Relevant degree in Marketing.
• Experience in an omnichannel environment across.com, retail stores and app channels.
• Understanding of retail,.com and app channels, with the ability to connect communications across the full consumer journey.
• Good understanding of privacy, data use and consumer protection requirements in a marketing environment.
• Performance-focused mindset, with confidence analysing results and identifying actions to improve performance.
• Strong project management skills, with the ability to manage multiple priorities and work independently.
• Strong communication and stakeholder management skills, with the ability to build effective relationships across teams and geographies.
• Experience managing complex processes involving multiple teams, markets or external partners.
• Passion for technology, consumer experience, loyalty programmes and data-led marketing.
• Curious and proactive approach, with a focus on continuous improvement and testing new ideas.

• Experience working with major brands or consumer-led businesses.
• Experience using marketing automation or analytics platforms.
• Photoshop or basic creative editing experience.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage. adidas states that through sport it has the power to change lives.