Senior Director Brand Communications, Originals

This role leads the NAM Originals and Sportswear Brand Comms team, encompassing Inline, Statement and Sportswear, within the Brand Management & Communications function. The role holder builds the NAM communications strategies that sit at the intersection of global plans and the generation of market-level consumer demand, providing consistent direction and oversight to all channel teams. Accountability covers the market welcome back (MWB) and associated KPIs, as well as the coordination of budget and resources across categories to deliver business goals.

• Create a yearly NAM strategy for each area under the role's remit, taking into account consumer trends and behaviour, global and market business needs, and what has and has not worked previously.
• Ensure execution of strategy across each area of the business, taking direction from paper to consumer.
• Direct all channel teams that support Originals and Sportswear by setting direction, overseeing briefs, clarifying how they can support, defining what success looks like, clearing obstacles and maintaining accountabilities.
• Support the VP Brand Communication in the MaEx process through building, management, analysis, forecasting and reporting.
• Look across the categories to coordinate money and resources strategically in order to accomplish business goals.
• Ensure execution of the global and NAM calendar, including locally planned and globally approved market-specific initiatives.
• Lead local campaign creation where needed within global guidelines while servicing NAM needs.
• Partner with the Media team on category media planning, decisions and execution.
• Own key KPIs for each area of responsibility and define corrective actions and learnings against them.
• Oversee the agency roster and selection, in partnership with procurement, to ensure strong relationships, good direction, diversity of skill sets and perspectives, and appropriate pricing.
• Oversee sell-in tools for key milestones, maintain consistent planning and communication with BU teams to ensure marketing and product plans are complementary, lead by example in driving a high employee engagement and high performance culture
• And identify and develop high-potential talent to fuel the team's succession plan.
• Oversee the full team, giving feedback and counsel to ensure the strongest team possible.

• Progressive experience in brand and/or product marketing.
• Experience leading and managing a diverse team.
• Proven ability to take projects from high-level strategy all the way to consumer touch points.
• Excellent verbal and written communication skills.
• Strong presentation, planning and analytical skills.
• Bachelor's degree (B.A.).
• At least 10 years of sports or other product marketing or related experience, including 6 years at managerial level in the sporting goods industry.
• An equivalent combination of education and/or experience may be substituted for the degree.

• Bachelor's degree with an emphasis in marketing, business or sales is preferred.

• Hybrid work policy requiring attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week.
• For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.
• The working language is English.

• Robust and progressive medical coverage, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision and prescription drug coverage.
• Adoption support, including surrogate and fertility support.
• Short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
• Enrolment in adidas' 401k plan and Stock Purchase Plan with employer match.
• Full-time employees are eligible for education assistance and generous leave policies, including 12 weeks of paid parental leave.
• Eligibility to earn an annual bonus based on company performance.
• Prorated flexible time off accrued at 0.4388 hours per day, increasing with years of service.
• Eleven paid holidays throughout the calendar year and Service Time Off during milestone years.

The company believes that embedding diversity, equity and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a real competitive advantage.