SEO Marketing Associate

Will drive organic growth for FanDuel's sportsbook, casino and marketing websites. It leads search engine optimisation to grow organic traffic and acquisition, with a growing focus on generative engine optimisation (GEO) and answer engine optimisation (AEO) so FanDuel is found, cited and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini. The role collaborates closely with Content, Product, Marketing, Legal/Compliance and Analytics teams to shape how customers find and engage with FanDuel across search engines and LLM platforms.

• Lead SEO strategy for FanDuel's websites to increase organic traffic, non-brand acquisition and brand visibility across casino and sports casino.
• Conduct keyword, topic and competitive research to inform content creation, updates and roadmap priorities.
• Partner with writers, editors, product managers and designers to optimise content for organic discovery from brief through publication.
• Manage content calendars and page-level optimisations aligned with major sports seasons, live events and business goals.
• Audit and improve on-page and technical SEO elements, including meta tags, headers, internal linking, crawlability and page speed.
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides.
• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information and third-party mentions.
• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited and described, and translate findings into content and product priorities.
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics and emerging AI visibility tools, translating data into clear recommendations, and stay on top of search and AI algorithm updates and evolving platform behaviour.
• Collaborate with engineering, analytics and legal/compliance teams on technical SEO initiatives, A/B testing and responsible content standards for regulated products.

• 2–3+ years of experience in SEO, digital content marketing or editorial SEO operations.
• Deep understanding of SEO fundamentals, including keyword targeting, content structure and technical hygiene.
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesise and cite web content, and how to measure visibility within them.
• Demonstrated success growing search traffic through editorial, sports, gaming or other high-volume consumer content.
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog and Google Search Console.
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments.
• Strong organisational and project management skills.
• Ability to synthesise SEO, GEO and AEO insights into actionable strategies.
• Passion for digital media, sports, iGaming and prediction markets.

• Experience in fast-paced editorial, newsroom or sports media environments.
• Hands-on experience optimising for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic.
• Experience with app store analytics tools or running ASO experiments on app store listings.
• Knowledge of HTML, CSS, JavaScript and structured data markup (Schema.org, JSON-LD).
• Understanding of conversion rate optimisation and A/B testing frameworks.
• Familiarity with Jira, Trello, Asana or other project management tools.
• Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.) or prediction market products, or experience in the sports/gaming industry.
• Exposure to legal/regulatory compliance standards in digital publishing, gaming or prediction markets.

• Applicable hourly range: $35.10 - $43.75 USD, dependent on relevant experience, location, business needs and market demand.

• Array of health plans to choose from, some as low as $0 per paycheck, including fertility and family planning, mental health support and fitness benefits.
• Generous paid time off (PTO and sick leave).
• Annual bonus and long-term incentive opportunities based on performance, and eligibility for short-term or long-term incentive compensation including cash bonuses and stock program participation.
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• Medical, vision and dental insurance; life insurance; disability insurance; and a 401(k) matching program, among other employee benefits.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable state and federal laws.
• Benefits differ across location, role and level.

FanDuel Group is the premier mobile gaming company in the United States and Canada, with a portfolio of leading brands including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing and its daily fantasy sports product. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, traded on the New York Stock Exchange (NYSE: FLUT), and FanDuel is an equal opportunities employer committed to equal employment opportunity and reasonable accommodations for qualified individuals with disabilities.