Partnerships Manager

The Partnerships Manager manages and develops a portfolio of strategic partners, turning sponsorships into impactful, mutually valuable platforms for fans, athletes, brands and the wider cycling community. The role acts as a strategic business partner to accounts, translating marketing objectives into compelling stories, innovative activations and integrated programmes. The position sits within the Commercial Team and works closely with the Head of Partnerships, Partnership Sales and cross-functional teams across Red Bull Pro Cycling and global Red Bull entities.

• Own a portfolio of strategic partners and serve as their primary day-to-day contact, building trusted relationships across partner organisations from operational contacts to senior decision-makers.
• Develop a deep understanding of partners' businesses, brands, audiences and marketing objectives, and translate contractual rights into meaningful partnership programmes.
• Identify opportunities for additional value, upselling, retention and renewal.
• Turn the vision 'We Make Cycling Bigger' into compelling opportunities by developing integrated activation plans beyond traditional sponsorship assets across content, digital, social media, experiences, hospitality, events, athlete access and brand campaigns
• And connect partner objectives with key moments across the cycling calendar and the wider Red Bull Pro Cycling ecosystem.
• Define clear objectives and KPIs for partnership activities together with partners and internal stakeholders.
• Use data, insights and learnings to evaluate performance, improve activations and create meaningful partnership reviews and reports, and develop case studies and identify best practices that can strengthen the wider partnership portfolio.
• Lead partnership projects from briefing and planning through execution and post-project evaluation, coordinating delivery with Marketing, Content, Social Media, Communications, Events, Hospitality, Sports, Operations and global Red Bull entities and creating transparency around partner activities.
• Act as the internal voice of partners while protecting Red Bull Pro Cycling's strategic priorities, and support the Head of Partnerships and the wider Commercial Team in evolving partnership strategy, proposition and ways of working.
• Contribute market intelligence, collaborate with Partnership Sales on new-business opportunities, manage agreed activation budgets, and identify opportunities for partners to collaborate within a powerful and progressive brand network around the team.
• Represent Red Bull Pro Cycling at partner meetings, races, events and industry occasions internationally, and contribute ideas, share best practices and help build an ambitious, collaborative and high-performing Commercial Team.

• Minimum 3 years of relevant experience in partnerships, sports marketing, brand marketing or international account management.
• Fluent in English and German.
• Proven experience managing major brands or complex partnership accounts.
• Strong understanding of integrated marketing, including content, digital, social media, experiential marketing and brand activation.
• Strong commercial awareness and an understanding of partnership rights, value creation and return on investment.
• Experience defining KPIs and using data and insights to evaluate partnership performance.
• Excellent stakeholder management skills and confidence working with senior internal and external decision-makers.
• A proactive, solution-oriented and entrepreneurial mindset.
• Excellent project management capabilities, with a high level of autonomy.
• Demonstrated ability to champion ideas, influence stakeholders and remain resilient when constructively challenged.

• Additional languages are an advantage.