Content & CRM Specialist (Ticketing)

The Ticketing Content Writer & CRM Specialist is responsible for creating, editing and optimising fan-facing ticketing communications and storytelling on behalf of the UEFA Ticketing unit. The role sits within UEFA Events SA / Ticketing and works in close collaboration with the communications team and other relevant stakeholders. It covers UEFA EURO 2028, UEFA club competition finals and other competitions serviced by the unit.

• Contribute to the development of UEFA's ticketing communication and storytelling strategy, ensuring fans clearly understand ticket sales processes, timelines and key updates
• Draft and edit ticketing content for external and internal communication channels, including promotional and service email campaigns, websites, ticket sales portals, media releases, fact sheets and social media platforms
• Collaborate closely with the communications team and other relevant stakeholders on ticketing content
• Ensure that the communication strategy and terminology are applied consistently across all channels
• Identify ticketing sales needs and plan marketing activities in accordance with the ticketing sales calendar
• Evaluate and improve marketing content and strategy based on feedback and analysis

• Four to six years' experience as a content writer, copywriter or in a similar role, ideally in the sports industry
• Native-level English is a must-have
• Relocation to Switzerland or France is expected
• Excellent writing and communication skills
• Solid attention to detail

• Knowledge of any other language would be an asset
• Knowledge of the football landscape and wider sports industry would be an advantage

• Hybrid working arrangement with the option to work from home up to one day per week