Sr Analyst, Content Sports

The Sr Analyst, Content Sports plays a key decision-making role, responsible for optimising the performance and efficiency of the entire content ecosystem. The position turns insights and KPIs into strategy and applies them to daily content and coverage. The analyst also contributes to strategic planning by collaborating with production and promotion teams to organise promotional strategy for live events and recorded content, and manages analytical support for content curation across digital assets.

• Lead the end-to-end production of high-impact videos, news stories and graphics for all digital platforms, including hands-on content creation, visual ideation and daily coverage of routine news and major live events.
• Develop and organise the integrated promotional plan for all TNT Sports live events and recorded content.
• Organise the daily social media content calendar to maximise engagement, reach and viewership across TNT Sports platforms.
• Use historical performance trends to design and structure the content calendar for maximum engagement and viewership.
• Manage and coordinate the workflow between the internal production team (designers and editors) and external content partners (commercial and content partners) to deliver collaborative projects efficiently.
• Oversee the seamless and timely execution of commercial and sponsored assets across digital platforms, maintaining adherence to contractual obligations and quality standards.
• Review all forms of digital assets — videos, news stories and graphics — to ensure alignment with platform best practices and to maximise return on content investment.
• Support the analysis of commercial asset performance.
• Monitor and report on key performance indicators such as engagement rate, video completion rate and audience growth.
• Use data-driven insights to refine content themes and publishing times, continuously optimising the social media calendar.
• Provide content leadership and monitor the execution of less experienced team members, mentoring producers based on technical knowledge and experience.

• Broad knowledge and strong experience in producing sports content for social media.
• Above-average writing and grammar skills with a focus on digital language.
• Availability to work weekends.
• Ability to work as part of a team.
• Heavy consumer of sports content.
• Fan of TNT Sports content.
• Ability to use editing tools for images and video, including Photoshop, Premiere and Capcut.
• Strong awareness of social media trends and sports content.

• English or Spanish language skills.