Manager, Digital Product (Temporary)

The Manager, Digital Product LATAM leads the performance, growth and monetisation of TNT Sports' digital products across Spanish-speaking Latin America, managing platforms such as YouTube, Instagram, TikTok, Facebook and X. The initial focus markets are Argentina, Mexico and Chile, with potential expansion to other countries such as Colombia. The role works closely with local content teams in each country, offering strategic insights and actionable platform data to guide business decisions and build a consistent regional view of digital performance.

• Define KPIs and targets per country, platform and product or programme (engagement, watch time, revenue) using a common framework that allows comparison across markets.
• Build and maintain reliable, automated dashboards giving local newsrooms and regional leadership daily performance visibility, ensuring data consistency across tools and countries.
• Lead a structured testing agenda with clear hypotheses, goals and learnings, scaling what works from one market to the others.
• Run regular performance reviews with the content teams in each country, turning data into concrete actions and promoting the use of AI to gain efficiency.
• Act as the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, managing existing deals and joint projects, accessing beta features, escalating bugs and technical issues
• And sharing new platform features and best practices with country teams.
• Serve as the digital point of contact with rights holders and competitions (e.g. CONMEBOL and local leagues) on content protection, anti-piracy, geo-restrictions, digital rights usage and platform guidelines.
• Partner with ad sales and content teams to grow digital revenue.
• Lead the product side of live broadcasts on digital platforms, including regional CONMEBOL lives with audiences across South America, from setup, geo-targeting and real-time monitoring to post-event analysis.
• Follow digital, platform and audience trends in sports and entertainment across Latin America, identifying local differences in consumption and translating them into insights and new opportunities for TNT Sports' products and content.
• Ensure the quality and consistency of TNT Sports' digital presence in each country (profiles, featured content, publishing timing), partnering with local content teams to act quickly on opportunities.
• Map audience opportunities in countries without a local TNT Sports structure that are reached through regional competitions, and support the evaluation of expansion to new markets.
• Provide local ad sales teams with data on high-performing content and digital packages for advertisers and sponsors, including regional and multi-country packages, and support commercial workshops and sales presentations.
• Support the acquisitions team with business cases and business plans for digital rights in the region, build institutional presentations and measure cross-promotion results.

• At least 7 years of experience in digital and/or social media.
• Advanced English and Spanish.
• Strong analytical skills, with comfort working in Excel, data visualisation and social analytics tools such as Sprout Social, Rival IQ or similar.
• Solid knowledge of football and the sports media market in Spanish-speaking Latin America.
• Strong storytelling and presentation skills, including PowerPoint.

• Degree in marketing, communication, business, data or a related field, or equivalent experience.
• Intermediate Portuguese.
• Practical use of AI tools.
• Experience with sports rights and live streaming.
• Experience working in regional or multi-country roles.